November 17, 2020

Federal Procurement 2020 Small Business Trade Show/ Expo 25-26 Nov

 This virtual trade show will be presented by the Office of Small and Medium Enterprises November 25th and 26th.  The Government of Canada has brought together key business support programs in financing, innovation, skills, sales and marketing and much more! Program representatives will take direct questions on how they can support your business via a B2B style set-up. Find out more – including how to register – by clicking here.


New Download North – People, Community, Policy & Money in Tech

People, Community, Policy, Money in Tech #DownloadNorth

Did you see Download North Magazine Edition on People & Policy?

Incase you missed it. The inaugural issue of Download North – People & Policy Magazine highlighted CATA’s COVID19 first half year advocacy efforts.  The Download North Media Suite, includes a monthly newsletter. 

The Fall Issue reviews CATA’s advocacy focus that kicked off with a letter to Prime Minister Trudeau on 3 April. These efforts led to an expedient restart to SR&ED claims following $200,000,000 in stalled returns.  Thousands of companies benefitted in the uncertain days of early COVID19.

Hundreds of CATA community members contributed to surveys, letter writing campaigns and meetings that included Cabinet Ministers, MPs and Canada’s Ambassador to the World Trade Organization (WTO). Topics ranged from CATA’s proposal to digital trade and WTO reform.

On the eve of the September 23rd Throne Speech, strategies for the future had taken a twisting and turning path.  The Organization for Economic Co-operation and Development (OECD) came out in support of the same approach CATA recommended for small and medium technology companies back in April. 

In her 20 September blog, Coronavirus; Living with Uncertainty, OECD Chief Economist, Laurence Boone penned economic outlook recommendations. She provided guidance to world leaders on national economic policy:

‘Support to firms must evolve to let non-viable firms go and encourage viable ones to grow. Equity instruments could be deployed for large firms, with state support, provided competition is preserved and a clear strategy for exit designed. However, it will require more creativity for SMEs, for example in the form of tax credits, with repayments occurring when firms sustainably return to profit’

CATAAlliance submitted a creative Resilience and Rebound Proposal  for this very solution in April. 338 members of parliament have received  this simple like CERB data solution that uses government audited data to boost liquidity for new market opportunities, GDP, R&D creation and jobs.

We have offered additional solutions to Minister Ng and advised Minister Chrystia  Freeland that CATA stands by ready to help.




August 8, 2020

Grow a garden, climb a mountain, land bigger deals. Hello from Kim Caves’ Calgary backyard. #ReachingYourEverest

Kim highlights takeaways from Base Camp and Camp II  of Reaching Your Everest – A Sales Journey webinar series. Fast growth, revenue from big deals, new customer problems, knowing your customer, planning your route to the big deal, relationship plans for the buying organization. Coming up – Camp III – the Buyer’s Journey.  

About Reaching Your Everest – The Sales Journey Camp III – The Buyers Team

Register here


July 18, 2020

Letter to Prime Minister Trudeau – follow up 3/3 16 June 2020

Dear Prime Minister Trudeau, 

I write as a member of team Canada, a mother, a military vet with decades of entrepreneurial experience, and the leader of the Canadian Advanced Technology Alliance (CATAAlliance). 

We are gravely concerned for our Canadian way of life that is dependent upon strong national revenues. The opportunity to re-imagine the Canadian Dream is now.

As the new economic strategy is pondered, Canada’s well intended emergency assistance programming is missing the mark. The foundations for strategies to be built upon are crumbling. 

In March Germany announced and put into law their crisis and stimulus economic strategy. They committed to defending technological and economic sovereignty. Their approach, and McKinsey & Company’s most recent analysis, lean heavily on “future proof” economies fuelled by technology. 

“Spurred by alarm as they struggle against international competition” Germany earmarked $100B euros to invest in technology companies. China recently invested $1.4 trillion to compete on technology. US big tech business stopped investment and pivoted to acquiring vulnerable companies, targeting Canada’s valued talent, leadership and intellectual property via call center campaigns.

Where is Canada’s urgency and strategic focus? As the world races toward an uncertain competitive future, we are gravely concerned that after 100 days into this crisis Canada lacks a comprehensive science and technology emergency assistance plan. This potentially knocks us out of the “future” international play.

What of Canada’s Innovation Strategy, the $36B year over year innovation investments and the related endowment of Canadians? Canada’s largest innovation program sees 760,000 people employed directly by Canada HQ enterprise participants. Over 3,000,000 downstream jobs spin out of these science and technology centric established enterprises. 

Canada’s largest innovation program, the Scientific Research and Experimental Development Tax Incentive Program (SR&ED) remains unmentioned in emergency assistance planning. 

Companies accessing this program have an average of eight years of successful claims resulting from their own investments in research and science. They have successfully commercialized intellectual property into products, services, profits, jobs for Canada’s most sought after talent and substantial revenues for Canada. 

We energetically applaud the appointment of Madame Monique Leroux and her team to the Industry Strategy Council. Wisely her mandate is modelled on Canada’s Economic Strategy Tables. Five of seven of Canada’s strategic economic tables are technology centric. 

Setting the Industry Strategy Council up for success requires decisive immediate action. A comprehensive emergency assistance plan to protect a vital technology ecosystem, Canada HQ enterprises, supply chain, and critical infrastructure needed to keep our critical and sought after talent, leadership and intellectual property playing for team Canada.

Emergency assistance needs immediate attention 

A recent article in BetaKit indicated the uptake of wage subsidies under CEWS was only 12% with $9.36 of $73B expended. CATA’s survey found that only 18% of companies felt confident announced funding would help them be in business in 9 months time. The Canadian Innovators Council survey reported only 59% of top tech firms qualified for CEWS and 25% did not qualify for any assistance. Fair and inclusive access to desperately needed programs (at pace and scale) is not evident for small, medium and growth science and tech centric firms. 

A focus on protecting a future proof economy appears absent.

On 3 April I wrote to you sharing a potential solution, a proposal for an emergency program with CERB execution simplicity and speed. The accountable program, for Canada HQ small and medium science and tech centric enterprises, taps into trusted Canadian Revenue Agency data and relationships through Canada’s largest and internationally recognized innovation program, SR&ED. We have had no response on the proposed Resilience and Rebound Emergency Fund proposal to protect 13,000 science and technology centric enterprises that fuel $35B in payroll,  $188B in revenues and growth. 

These firms keep our farmers and construction companies efficient and competitive, provide supply chain data and analysis, trial cures for cancer and develop immunity tests for COVID19. They create robotic kitchen ware, help artists thrive, bring clean energy solutions to market, power electric automobiles, help the Internet run, share safety data from mines, create competitive technologies for manufacturing and warehouses, make remote work and financial transactions cyber secure. They provide access to social and mental health support and connect young and underrepresented people to mentors and employers. They are also under immediate threat.

We understand that clear context and business financial literacy is needed to help guide government policy decisions. CATAAlliance has been providing feedback in the form of surveys, constituent meetings with several ministers and bureaucrat discussions since March. 

We have yet to be directed to the decision makers in charge of an emergency assistance response for Canada’s largest innovation program, SR&ED. Our formal questions submitted at the Minister level on 8 May also remain unanswered.  

We are disappointed that our message is not being heard, by the lack of urgency and by extension, for the 760,000 talented Canadians directly employed in companies in the SR&ED program being left behind. 

  Our ASK: 

  1. Broader, informed and inclusive emergency assistance consultations with science and technology business leaders. The system and the country benefit from open communication about Canada’s large investment. The voice of those leveraging their businesses from SR&ED supported Innovations need to be included.  

  2. If not a technological and economic sovereignty plan, at minimum a comprehensive accessible technology sector emergency assistance response/playbook at scale, including Canada’s largest innovation program, SR&ED.

  3. CATAAlliance and our colleagues advocating for and part of a strong innovation sector for the future of Canada, and for fairness, be given access to decision makers leading a comprehensive, effective emergency response for the tech sector and Canada’s largest innovation program

While we are gravely concerned that avoidable mistakes with devastating impact are occurring, immediate decisive action can increase the prospects of Canadians, our way of life, our health care and programs, and a better future for our children. 

We sincerely wish to contribute and need to be heard, 




Suzanne Grant 




ANNEX – Snapshot of some voices & consultations


Many major industry spokespeople have come out in favour of CATA’s proposed RRE Fund or similar including:

  • Sherry Cooper, is Chief Economist, Dominion Lending Centres.

  • Danny Ladouceur, CPA, partner and national leader at the accounting firm, RSM Canada. 

  • Brian Cookson, CPA, President and Managing Director of RDP Associates.

  • Bill Hutchison, Founder of CATA in 1978. He helped establish the National Advisory Board for Science and Technology.  

  • Micheál J. Kelly, Dean of the School of Business and Economics at Wilfrid Laurier University.  National spokesperson for the Canadian Advanced Technology Alliance.

  • Bruce Croxon, is an entrepreneur, television personality, and a venture capitalist. 

  • Kayla Isabelle, Executive Director, Startup Canada representing the interests of 250,000 entrepreneurs.

We have had excellent teleconference meetings with a number of your senior Ministers and MPs and their constituents;

  • Hon. Mona Fortier, MP (Ottawa-Vanier), Minister of Middle Class Prosperity and Associate Minister of Finance 

  • Hon. Marco Mendicino, MP (Eglinton-Lawrence), Minister of Immigration, Refugees and Citizenship 

  • Hon. Carolyn Bennett, MP (Toronto-St.Paul’s), Minister of Crown-Indigenous Relations

  • James Maloney, MP (EtobicokeLakeshore), Chair of the Toronto Caucus  

  • Ali Ehsassi, MP (Willowdale), Parliamentary Secretary to the Minister of Innovation, Science and Industry

We have also had discussions with:

  • Frances McRae, Assistant Deputy Minister, Small Business and Marketplace Services

  • Aneil Jaswal, Senior Policy Advisor and Ian Foucher, Special Advisor, Office of the Minister of Finance

  • John Hearn, Policy Advisor, Office of Middle Class Prosperity and Associate Finance Minister 

Despite positive feedback from several of these ministers, departments, economists, accountants, hundreds of business owners and over 2,500 petition signatures, we have yet to receive definitive feedback on our alternative funding proposal or specific inquiries directed to the Finance Ministry (on 8 May). It appears the gravity and urgency of this priority situation is being missed.


July 13, 2020

FluoroTech: Stories of Survival from Canada’s Tech Innovators

Since the Canadian Advanced Technology Alliance (CATA) began 42 years ago we have represented the interests of Small to Medium science and technology-centric enterprises. Today these Canada headquartered businesses are in the tens of thousands and have grown to be the heart of the Canadian economy.

We are over 120 days into COVID19 and we do not see a comprehensive, emergency response, nor a strategic recovery plan for the technology sector. We do see previously vibrant companies struggling, laying off staff, trying to pivot to improve their chances of survival. These firms are crucial to Canada’s economy and job creation.

In this ongoing series, we profile companies dealing with the reality of COVID-19 and their experience with emergency government support programs.

We are inspired, we hope you are too.

FluroTech is Changing the New Normal by Pivoting Cannabis Technology to COVID-19 Antibody Testing

Danny Dalla-Longa is CEO of Calgary-based FluroTech Ltd. He is a former Alberta MLA. He knows how the system goes round and says, “This federal government has lost their way. They are not economically minded, they are socially minded. They need to support and advance the technology sector.”

Right now, during this pandemic he says it is the most difficult time he’s ever faced raising money. He calls this an economic pandemic that is costing the North American economy $150 Billion every month. officeArt object

FluroTech began three years ago and with a heavy investment in research and development, commercialized a machine that can in seconds accurately determine if a sample is marijuana or hemp and measure its potency. In many jurisdictions, there is a huge need for the test because one can be legal and the other illegal. The product is called CompleTestTM and interest from consumers was picking up as COVID-19 hit.

But in a fascinating twist, the drug testing machine uses a proprietary platform technology that is used to detect a wide range of particles and is now being developed to test for COVID-19 antibodies and determine if you are currently infected and what is your viral load… meaning how infectious a person may be.

FluroTest web .png

COVID-19 testing has a massive market potential as we all want to know our medical status. The company is targeting a $20 per test cost to take a saliva sample test with results in about 5 minutes. The “New Normal” may very well be a type of “viral card” which will require frequent updating. It would allow us to determine who is safe and so who can come to the office, who could come into a sporting event, who could visit with family and friends. Dalla-Longa sees people getting tested 4 to 7 times a month meaning millions of tests per year. Sports teams have already contacted him to learn more about the possibilities.

The current PCR based testing technology is outdated. Flurotest’s technology says Dalla-Longa, “Will not just tell you if you are infected but will tell you if you were infected plus can tell you if you could infect others .

The research and development of the testing device by FluroTech took place at the University of Calgary. They patented the technology with 58 unique claims and the company went public. The company is at an early stage and have begun sales although not yet cash flow positive. Curtis Smith the CFO says, “The banks and by extension, Export Development Corporation and Business Development Bank are not receptive to issuing grants to support our business. They said, since we are pre-revenue we are not a real business. The government said they had a program to help firms like us. We applied in early April, so far no response.” The company did qualify for the $40,000 federal loan program.

So the hunt is on for money and partners to do more development and testing for the COVID-19 application. This new venture is called FluroTest. Dalla-Longa says it looks like it will be US money and US labs that will be the primary solution. In April they signed an agreement with Albany, New York Medical College and Alberta BioPhotonics Inc. The plan is to conduct human testing by October plus they need to get government health approvals. Money becomes crucial to continue the work. They estimate they will need (USD) $2 to 4 million to complete the validation and obtain emergency regulatory approvals plus distribution and manufacturing partners.

flurotech homepage .png

During the firm’s initial development phase for Cannabis testing the company used funds from the Scientific Research and Experimental Development (SRED) program. The Canadian Advanced Technology Alliance (CATA) has proposed using the SRED pipeline to get significant money to the 13,000 firms that have used SRED in recent years. These companies have a track record with the government. Dalla-Longa says that kind of money would enable a significant advance for this groundbreaking test method for COVID-19 and bring this technology to market swiftly.

For more information contact Danny Dalla-Longa 403 680 0644, or visit