Kim Caves & Associates recently delivered Creating a Channel to Boost Your Sales in partnership with CATA. Kim brings 20 years winning enterprise tech sales from the US and Canada to the world. She’s delivered complex sales deals in Cyber, AI and IT. The one hour Reaching Your Everest sessions pack a big punch. Post webinar feedback indicates attendees have landed new clients and closed new deals implementing this pilot program.
The CHANNEL is a partner or distributor that extends your reach, giving you more hands and feet on the ground to sell your technology. A winning channel partnership starts with your ability to articulate your value AND how that weaves into the channel partner’s ecosystem for customers.
Technology enterprise sales expert, Kim Caves shared 5 dos and don’ts for a winning channel partnership that will accelerate revenues. A quick overview in this two minute video: https://youtu.be/YiRjZWT5tsg. In case you missed it – the recording of Webinar V can be found here: http://https://youtu.be/JKL0WdxzHfU
CATAAlliance and leading national associations joined ISED and StatsCan to compile the 2018 Statistical Overview of Canada’s Cyber Industry. The report revealed cyber to be the fastest growing technology vertical in Canada. Additional information is available for members.
Kim highlights takeaways from Base Camp and Camp II of Reaching Your Everest – A Sales Journey webinar series. Fast growth, revenue from big deals, new customer problems, knowing your customer, planning your route to the big deal, relationship plans for the buying organization. Coming up – Camp III – the Buyer’s Journey.