Critical Advice Available for ICT Companies in Preparing for Hard-times Ahead: CATA and Brightlights Hosted Teleforum Offer Insights and Guidance
November 20, 2008

Ottawa, Nov. 20, 2008 - The Canadian Advanced Technology Alliance and Brightlights Inc. recently hosted a successful Teleforum, Adapting Your Business During Times of Crisis in Confidence, to prepare Canadian high-tech companies for the rough economic times ahead.  A recording of the conference call is available.

With the current state of the global economy, participants listened to leading industry experts discuss spending intentions in the IT sector, their predictions for public software companies and software M&A activity, and how to better understand a company’s value proposition.

“It’s imperative for all companies, large and small to understand the larger picture and the dynamics of global economics; we really need to overcome CNN anxieties,” says John Reid, President, CATA. “This teleforum was so successful in that it really gave participants an idea of the reality of the current economic situation with which we are faced; it’s not all bad, but it certainly will be for some.”

Mike Fox, Founder, Brightlights, moderated the discussion, which included presentations from the following three experts:

  • Ken Bender, Managing Director of U.S. based Software Equity Group
  • Cal Haverstock, former President of Prime Canada
  • Len Wechsler, former President of Lifeline Systems Canada, Inc.  

A question and answer period concluded the hour-long forum with an overwhelming amount of support for an action-oriented response to the current economic crisis.

“In the times that we’re going through, the major concern right now for companies must be to sit down and take time to look at the company’s value proposition. Really understand your segment of the market and why you have value, you need to find out if you’re missing it,” says Cal Haverstock. “What it takes is a facilitator; get your management team together and strategize.”

++ Action Item: For more information on upcoming teleforums and to purchase a link to the recording of the call, including PDF downloads, please contact Emily Boucher at CATA members may obtain the recording at no-cost, non-members may purchase the call for $75.00.