CATA Innovation through Technology award winner: Novo Plastics
November 18, 2010

November 18, 2010

Novo Plastics - Inaugural winner of the CATA Innovation through Technology Award

CATA presents Novo Plastics Inc. executive team with their award.
Foreground from left to right: Baljit Sierra, President & CEO, Novo Plastics Inc.; Kevin Wennekes, Vice President, Canadian Advanced Technology Alliance; Mr. Sunil Kumar, Director of Quality and Karen McNamara, Sales and Marketing Manager, Novo Plastics Inc. Background from left to right: Cassandra Dorrington, President, Canadian Aboriginal and Minority Council; and, Garth Scully, V.P. of Cisco Systems serving as Chairman of the Board.

Novo Plastics has won the Canadian Advanced Technology Alliance's (CATA) Innovation through Technology award offered at the Canadian Aboriginal and Minority Supplier Council (CAMSC) annual gala ceremony. The award recognizes an Aboriginal or Minority-owned business for the most innovative new technology-based product or service, which demonstrates innovative talent in developing and successfully marketing a new concept, process or procedure.

Based in Markham, Ontario, Novo Plastics engineers and manufactures injection moulded plastic components and assemblies for the automotive and consumer /commercial sectors.

Its innovative and patented ECO2 line of products, such as its plastic muffler systems, offers its customers significant weight savings, size reduction, enhanced fuel economy in vehicles with the common goal of reducing CO2 emissions all while maintaining and improving on existing motor acoustic properties. Novo's ECO2 products have endured and continue to endure rigorous field-testing at world certified testing facilities, and prototypes are now being commercially tested with most North American automotive OEMs. Novo Plastics has invested in the rapidly growing global automotive marketplace, with most Indian OEMs also in commercial tests of its muffler system.

"Our products are designed to deliver cost effective solutions with significant environmental benefits that focus on reducing the global carbon footprint," says Baljit Sierra, President and CEO. "Novo understands that cost effective solutions with significant environmental benefits are a requirement of every world-class corporation and Novo's revolutionary plastic muffler is just one example of taking this mandate and making it a reality. We are very proud to have won this award and thank CATA for recognizing our achievements."

The CATA Innovation Through Technology award is the latest advancement resulting from CATA's long-time partnership with CAMSC and further demonstration of the importance both organizations place on diversity as a means of encouraging innovation in Canadian workplaces.

"As demonstrated by Novo, there are incredibly innovative companies in Canada headed by minority and Aboriginal leaders who can be held up as shining examples of how great ideas driven by passion, and complemented through strategic investments in technology, can create best-in-breed products that realize a global demand" says CATA Vice President, Kevin Wennekes. "We hope this award will help to shine an even brighter light on these companies and help them realize even greater business success at home and abroad."

To learn more about Novo Plastics and their products, please visit their website at:

CAMSC operates as a private sector-led, non profit membership organization governed by a board of Directors; composed of major multinational corporations operating in Canada. The organization aims to boost economic development efforts and employment. The council is now accepting new corporate memberships from across Canada.

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CAMSC is associated with the National Minority Supplier Development Council (

About CATA
The Canadian Advanced Technology Alliance (CATA) is Canada's leading, most influential and entrepreneurial non-profit technology alliance. It is committed to growing the global competitiveness of its members, 80% of which are currently active exporters. The common purpose that unites the membership is CATA's commitment to members' business growth. With offices across the country, we are focused on the provision of business services and government relations programs that conserve and leverage member resources. Because members are action-oriented businesses, CATA responds with action when members need specific services or activities. The "Traditional Champion" of Canadian research and development, CATA's mission is to stimulate "Global Business Growth" through the forces of Canadian innovation and strategic partnership.

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