Mobile First Mindset for Health Care (Blog): Do you Agree or Disagree?
November 10, 2014

I have now read the draft submission of the CATA Mobile Health Advisory Board that will soon be submitted to the Advisory Panel on Health Care Innovation.

Information about the Mobile Health Advisory Board can be found here:

In its submission entitled “Mobile Health in Canada: Turn Up the Volume,” CATA states that mobile health (mHealth) is one of the five key areas of innovation that the Panel should identify.

mHealth is broadly defined as health, wellness and the practice of medicine supported by mobile devices and technologies. Greater adoption of mobile technology would significantly enhance the quality of healthcare services delivered to Canadian citizens as well as drive cost efficiencies throughout the healthcare system.

What struck me, as a non expert is the size of the global marketplace for mobile health applications and services. According to a recently released report from research2guidance, a German market research firm, this marketplace, reached $2.4 billion in revenue in 2013 and will grow to $26 billion by the end of 2017.

One of the ways to get our fair share of this marketplace is to start with the right mindset.

A Mobile First Mindset

CATA would encourage decision makers to take a mobile first mindset when adopting innovation at the overall system level (or parts thereof), at the institutional level and within individual practices. As outlined (in our submission), we believe mHealth offers one of the strongest opportunities to deliver best value for money. mHealth has the potential to significantly reduce inappropriate admissions and readmissions by extending care into our communities.

Do you agree or disagree with adopting this mindset? What are your thoughts?

++ Action Item: Please post to the CATA blog at: