"Setting the Gold Standard" - Agenda for Canadian Growth Aims at Building on Success
November 08, 2007

Canadian Advanced Technology Alliance

Joseph Zenobio, President, GS1 endorses the Innovation Nation Campaign

"Standardizing technology in an organization's supply chain is integral to improving internal business operations as well as driving efficiencies among international trading partners. We must do everything in our power to help Canadian companies, in particular small and medium-sized enterprises create supply chain efficiencies, one of the keys to export success," says GS1, CEO, Joseph Zenobio, in regards to achieving the core planks of the Innovation Nation Campaign.


"Setting the Gold Standard" - Agenda for Canadian Growth Aims at Building on Success

Ottawa, November 07, 2007 -- CATAAlliance announced that Joseph Zenobio, President GS1 Canada, a not-for-profit organization that promotes and maintains global standards for the identification of goods, has endorsed the call for the adoption of the CATAAlliance Innovation Nation Campaign, as a series of projects and activities designed to improve the nation's competitiveness and prosperity.

Joseph Zenobio joins a growing list of business and community leaders, including Terry Matthews, Chair of March Networks, Rod Bryden, President & CEO, Plasco Energy Group, Dr. James (Jim) Goodnight, CEO, SAS, Samantha S. Sannella, President & CEO, the Design Exchange, Rob Ashe, President & CEO, Cognos, Lionel Hurtubise, former CEO & Chair, Ericsson Canada Inc., Dennis Melnbardis, Lead Partner, Communications & High Tech, Canadian Practice, Accenture, Micheál J. Kelly, Dean of the Telfer School of Management, University of Ottawa, the Hon. John Manley, former Deputy Prime Minister of Canada, Mike S. Zafirovski, President & CEO, Nortel and Chris Fawcus, President & CEO, Aon Reed Stenhouse to call for the adoption of the Innovation Nation Platform.

"The award of national prosperity will go to those countries that can generate international confidence in their ability to lead in the design, development, production and distribution of goods and services," says Mr. Zenobio, adding, "These countries will attract and retain investment. For Canada to prosper we must become a leading innovation nation; we all need to do our part to get there."


Joseph Zenobio, C.A.
GS1 Canada

Joseph Zenobio is President of GS1 Canada, responsible for defining and executing GS1 Canada's strategy andmanaging all aspects of the company's operations. Since 2001, he held the position of COO, leading the company through a period of strong growth. Throughout his career, Joseph has demonstrated innovative thinking, strategic planning and implementation, combined with a motivational leadership style.

GS1 Canada is a not-for-profit organization committed to fostering the continuous development and adoption of global standards. In 2005, the Electronic Commerce Council of Canada (ECCC) joined GS1, the largest e-commerce standards organization in the world. With member organizations in over 100 countries, GS1 has created an integrated and seamless global supply chain.

Prior to GS1 Canada, Joe was COO and CFO for a national loyalty card program. He has also held senior positions in the radio and television broadcasting industry and at a leading financial advisory firm.

Trained as a Chartered Accountant, Mr. Zenobio is a graduate of the University of Toronto with a Bachelor of Commerce degree. Joseph and his wife live with their two daughters in Toronto.

Innovation Nation Core Planks

Among the core planks in Innovation Nation are developing a national brand for Canada based on regional advantages, creating an industrial strategy based on strategic approaches to government procurement and global supply chains, adopting best innovation tax credit (SR&ED) practices, removing trade barriers as part of responding to the flat world and attracting and training and retaining the best talent.

CATA is also looking for measures that would advance executive leadership and promote the adoption of high technology tools in government and the private sector.

John Reid, CATAAlliance President, concluded, "We are living through an economic revolution created by technology, global interdependence and increasingly open markets" adding, "Canada is already a leader in many business sectors. But to maintain and grow this leadership, we have to expand our markets and be the best in the world. We are calling on all Canadians to work with us to create the necessary entrepreneurship, innovation, risk taking, and public policies for the Innovation Nation."

Action item

Executives interested in assisting CATA with its Innovation Nation Campaign and/or who have recommendations to add should contact CATA President John Reid at reid_john@rogers.com or call 613-236-6550.

Please circulate the communiqué internally and also send to your business, media and community network of contacts as part of mobilization behind the Campaign.