New Social Trade Show Channel Helps Companies with their Branding and Market Awareness: SavvyDox CEO makes the point
October 9, 2015

Ottawa, ON...CATAAlliance ( officially launched today a new Social Trade Show Channel designed to help companies find customers, investors, partners and media coverage.

Companies participate in the new Channel by providing an elevator pitch video, a live TechNow interview to further explore their value proposition and customer interviews to validate the benefits of the technology or service being profiled.

SavvyDox, CEO Hans Downer had this to say about the new Channel, “"What great support from the Canadian Advanced Technology Alliance (CATA) to help an entrepreneurial company with branding and market awareness. Thanks to John Reid and his team for their assistance.”

He added, " Take a look and see how they are helping "SavvyDox: the (r)evolution of cloud-based document collaboration and then reach out for some CATA leverage in the marketplace.”

More on the Social Trade Show Channel

The new Social Trade Show Channel is how you leverage CATA’s large opt-in social Groups to connect with customers, investors & media.Through videos (e.g,, elevator pitch, CEO and customer interviewes) that our team will help you produce, viewers learn about your products & services. It’s your elevator pitch for leveraging digital assets.

Videos include descriptive text for links to white papers, crowdfunding, surveys & URLs. Combined participation in CATA's Social Groups is 250+ thousand executives, with added outreach to contacts through partner arrangements & databases directed to Canadian and global markets.

CATA CEO. John Reid, concluded, “ Our digital and social resources have been instrumental in helping advance major advocacy campaigns. Now we have a way to help companies win more customers, investors, partners and media coverage, all part of creating more commercial success and a competitive innovation nation, where Canada ranks number one.” ++ Action Item: Interested in the new Social Trade Show Channel, then contact CATA CEO John Reid at