World Business Leader and Educator, Dr. James (Jim) Goodnight, Chief Executive Officer, SAS endorses the Innovation Nation
September 10, 2007

"Innovation is the key to success and creativity fuels innovation. Creativity is especially important because software is a product of the mind. As such, your assets drive out the gate every evening. It is mission critical to maintain a work environment that keeps those people coming back every morning. The creativity they possess is one of the prime drivers of competitive advantage for all nations," says SAS, CEO, Jim Goodnight, in regards to achieving the core planks of the Innovation Nation Campaign.

"Setting the Gold Standard" - Technology and Educational Agenda for Growth

Ottawa, September 09, 2007 -- CATAAlliance announced that Dr. James (Jim) Goodnight, CEO, SAS, the leader in business intelligence software and services, with 31 years of experience and 43,000 customer sites worldwide and one of the largest software companies in the world has endorsed the call for the adoption of the CATAAlliance Innovation Nation Platform, as a compelling model to improve the nation's competitiveness and prosperity.

Dr. Goodnight joins a growing list of business and community leaders, including Terry Matthews, Chair of March Networks, Rod Bryden, President & CEO, Plasco Energy Group, Samantha S. Sannella, President & CEO, the Design Exchange, Rob Ashe, President & CEO, Cognos, Lionel Hurtubise, former CEO & Chair, Ericsson Canada Inc., Dennis Melnbardis, Lead Partner, Communications & High Tech, Canadian Practice, Accenture, Micheál J. Kelly, Dean of the Telfer School of Management, University of Ottawa, the Hon. John Manley, former Deputy Prime Minister of Canada, Mike S. Zafirovski, President & CEO, Nortel and Chris Fawcus, President & CEO, Aon Reed Stenhouse to call for the adoption of the Innovation Nation Platform.

"The award of national prosperity will go to those countries that lead the world in the design, development, production and distribution of goods and services," says Dr. Goodnight, "These countries will attract and retain investment and talent. For nations to prosper they must become leading innovation nations; we all need to do our part to get there. Canada and the U.S. are natural business partners in the quest to respond to global competitive challenges and achieve gold performance standards."

James (Jim) Goodnight

Every 1,100 days, the amount of business data in the world doubles, according to Bill Jensen's book Simplicity. If you're Jim Goodnight, all that data spells opportunity. Goodnight is CEO of SAS, the world's leading business intelligence software vendor. At the helm since the company's incorporation in 1976, Goodnight has overseen an unbroken chain of revenue growth - a feat almost unheard of in the software industry.

SAS® software was originally created by Goodnight and North Carolina State University colleagues to analyze agricultural-research data. Three decades later, it's doing things Goodnight never imagined in his days as a doctoral student in statistics.

Today, SAS is best known for sifting massive mountains of data for FORTUNE 500 companies and other organizations most people have heard of. Insurance companies use SAS to flag fraudulent claims. Retailers use SAS to find profitable places to put stores and products within those stores. More and more financial institutions use SAS to detect money laundering, as mandated by the USA PATRIOT Act and Basel II. They also use it to sniff out fraud and to score credit applications.

With its unique business model (software licensed annually) and solid reputation for innovation (24 percent of 2005 revenues reinvested in R&D), SAS is among the world's largest privately owned software companies. SAS is also renowned for its corporate culture, which has made it a fixture on "Best Places to Work" lists (including FORTUNE's.)

The company's strategy to keep employees and realize peak performance from them was showcased in the July-August 2005 issue of Harvard Business Review. Goodnight co-wrote the piece, "Managing for Creativity," with author Richard Florida, asserting that companies prosper when they make best use of their "creative capital" - that is, creative thinkers whose ideas generate valuable products and services.

"Innovation is the key to success in this business, and creativity fuels innovation," Goodnight said. "Creativity is especially important to SAS because software is a product of the mind. As such, 95 percent of my assets drive out the gate every evening. It's my job to maintain a work environment that keeps those people coming back every morning. The creativity they bring to SAS is a competitive advantage for us."

Outspoken on education reform, Goodnight sees education as critical to the success of people, organizations and nations. Goodnight himself holds a doctorate in statistics from North Carolina State University, where he was a faculty member from 1972 to 1976. His passion for learning has since led him to endow several NCSU professorships and make education the focus of SAS' philanthropy. Together with his wife, Ann, he co-founded Cary Academy in 1996, an independent college preparatory day school for students in grades six through 12, with the goal of creating a model school for integrating technology into all facets of education.

Shortly before Cary Academy opened, Goodnight launched SAS inSchool®, which develops educational software that helps schools meet the challenges of the new millennium. The software contains the framework for a new generation of teaching courseware that will further extend the use of technology as a learning tool. Year after year, SAS inSchool earns awards for educational technologies and, more importantly, the support of students, teachers and parents.

Even SAS' corporate headquarters has a distinctly academic feel, nestled on 300 wooded acres that employees call the "campus." SAS' 10,000 employees are among the industry's most loyal. In the software business, yearly turnover of 20 percent is the norm. At SAS, it's about 4 percent.

Goodnight has also been an active speaker and participant at the World Economic Forum, where business and world leaders discuss cross-boundary issues such as international standards, regulations and the global economic issues.

In 2004, Harvard Business School named Jim Goodnight one of the "20th Century's Great American Business Leaders" for his three decades of leading a business that has changed the way Americans have lived, worked and interacted in the 20th century. That same year, he was named one of America's 25 Most Fascinating Entrepreneurs by Inc. magazine, in honor of the publication's 25th anniversary.

Innovation Nation Core Planks

Among the core planks in Innovation Nation are developing a national brand for Canada based on regional advantages, creating an industrial strategy based on strategic approaches to government procurement and global supply chains, adopting best innovation tax credit (SR&ED) practices, removing trade barriers as part of responding to the flat world and attracting and training and retaining the best talent.

CATA is also looking for measures that would advance executive leadership and promote the adoption of high technology tools in government and the private sector.

John Reid, CATAAlliance President, concluded, "We are living through an economic revolution created by technology, global interdependence and increasingly open markets" adding, "Canada is already a leader in many business sectors. But to maintain and grow this leadership, we have to expand our markets and be the best in the world. We are calling on all Canadians to work with us to create the necessary entrepreneurship, innovation, risk taking, and public policies for the Innovation Nation."

++ Action item

Executives interested in assisting CATA with its Innovation Nation Campaign and/or who have recommendations to add should contact CATA President John Reid at or call 613-236-6550.

Please circulate the communiqué internally and also send to your business, media and community network of contacts as part of mobilization behind the Campaign.