Tania Desa: A Sponsor is Someone Influencial Who Will Advocate for You
August 13, 2015



The truth is I think mentors are an essential part of building your career and everyone needs a few but calling every senior manager your mentor will not land you that promotion.

A sponsor is someone influential who will advocate for you.

Many times a mentor will transform into a sponsor. In fact, this is the perfect way to seek out and build sponsors. A Sponsor must witness your brilliance and believe in your potential. After all, they are using their own social capital when they advocate for you.

That's what is amazing about sponsor relationships - they are win-win relationships. Sponsors back top talent and help leaders move up the ranks and by doing so, they grow their own leadership equity.

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