Attend SIIA's second Channel Strategies Webcast on 8/17 on Forming Successful Partnerships
August 11, 2006

The second of our Channel Startegies webcasts is being offered through the partnership with CATA, the Software & Information Industry Association (SIIA) and TripleTree.

Register now to participate in our next Channel Strategies Webcast on Forming Successful Partnerships on Thursday, August 17th at 9:30am (CT), 12:30pm (EST). We have arranged special pricing of only US$30 for CATA members (v.s. the regular price of US$89).

You will learn the processes and tools necessary to identify and recruit channel partners, including segmentation to match your end users, and the strategies for keeping your partners motivated and loyal. Note: by popular demand, we have extended the webcast by 30 minutes and added key new speakers from FAST, IBM and Everdream.

SIIA Channel Strategies for New Software Business Models:
Forming Successful Partnerships

Date:Thursday, August 17
Time: 9:30am - 11:30am (PST) / 12:30pm - 2:30pm (EST)
Register: CATA members pay US$30 instead of the non-SIIA rate of US$89
Register online at
and enter Promo Code of PRMCATA in the appropriate box on the screen to obtain the $30 US Dollar special pricing. (pre-registration required)

Moderated by Paul Rickett, CEO and founder of VARKETING, confirmed panelists include:

Rick Davis, Director of Channel Sales Everdream
Robert J. Jurkowski, CEO and President, Intacct Corporation
Rob Lancaster, VP Channel Development, FAST
Steve Lucas, VP, Strategic Markets, Business Objects
Jamie Mendez, Director of Regional Systems Integrator Marketing for IBM

We look forward to your participation next week.

Best regards

Barry Gander
EVP CATAAlliance


Register now for future SIIA Channel Strategies webcasts:

Building a Compensation System that Works
September 28 * Thursday
9:30am-11:00am PST / 12:30pm - 2:00pm EST

Avoiding Channel Conflict
October 18 * Wednesday
9:30am-11:00am PST / 12:30pm - 2:00pm EST

Leveraging the Internet to Grow Your Channels
November 17 * Friday
9:30am-11:00am PST / 12:30pm - 2:00pm EST

Building a Compensation System that Works
December 21 * Thursday
9:30am-11:00am PST / 12:30pm - 2:00pm EST
Building a Compensation System that Works

The Government Market
January 18 * Thursday
9:30am-11:00am PST / 12:30pm - 2:00pm EST

If you would like to participate as a panelist or moderator for an upcoming session, please contact:
Veronique Buenos
Program Manager, Software Division
Software & Information Industry Association (SIIA)
PH +1.202.789.4473


About TripleTree, LLC
TripleTree is a leading investment banking firm dedicated to meeting the needs of technology, business services, and healthcare companies. Specializing in M&A and private placements, the firm represents growth-oriented companies in pursuing strategic alternatives that drive premium valuations. Unlike most investment banking firms, TripleTree brings a unique approach to advisory services through strict industry focus and extensive commitment to research. Such a commitment has allowed TripleTree to build an investment bank focused on identifying and delivering strategic solutions that enable shareholders and business executives to maximize the value of their firm in a dynamic and rapidly changing marketplace. TripleTree professionals have over 70 years of combined senior executive operating experience in building technology, healthcare, and financial companies. The firm, with offices in Minneapolis and San Diego, has closed over 100 M&A transactions and more than 50 private and public financing transactions.
To learn more about TripleTree, please go to

About SIIA
The Software & Information Industry Association is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. More information on the SIIA can be found at:

About CATAAlliance: Advancing the Business of Technology
The Canadian Advanced Technology Alliance (CATAAlliance) is the biggest business development association for producers and users of advanced technology. The only organization representing all sectors of the economy, CATA's umbrella of special-interest, municipal, provincial and allied organizations directly reaches 20,000 technology executives and an additional 22,000 technology users. Dedicated to making Canadian organizations world-class makers and adopters of technology, CATA creates strategic partnerships, strengthens communities and networks, and promotes supportive public policy. For more than a quarter of a century CATA has been stimulating growth, driving commercialization and growing the advanced technology export industry for the Canadian economy.
More information about CATA can be found on the CATA Web site: