CATAAlliance Update - "Growth in the New Flat World" Roundtable
August 09, 2006

August 9, 2006

"Research indicates that the single most important thing any CEO can do is to identify upcoming market trends and identify how their company can best capitalize on them. This activity alone can significantly help reduce sale cycle times and help gain market share."

To help address the above, please join us as our guest on August 22nd from 8:00 am to 12:00 pm at Second City in Toronto for a peer to peer Roundtable for Presidents of leading Technology companies who are figuring out how to respond to "Growth in the New Flat World." Note: Registration is limited to technology and consulting firms with over $30 million in revenues.

To date we have confirmed the participation of forty five senior level executives from organizations, such as, Novell, Ivey Business School, Adlib Software, Click-into Inc., iii3, MTS Allstream, Growth Funds, Siemens Business Services, ThoughtWorks, Sun Microsystems, Scotiabank , Nortel, Resolver Inc., Spyders, HP Canada, Glasgow Group, Teradata - a division of NCR, Accenture, Unis Lumin, SAP Canada, SHRC, IBM Global Services, WPS, Microsoft Canada , ASSET Inc., Hydrogenics, Echoworx, Comverse Canada, Diversinet Corp., eFunds International, Health Connexions, Quartet Service, Compugen and Mercury, among others.

The Venue

Context will be provided by Vito Mabrucco, Managing Director, IDC discussing how great strategies fail when they are disrupted by an innovative business model. Following the lead presentation, you will be in a Roundtable with peers to discuss which markets are changing and what will it mean to your organization.

Participants can expect to:

  • Learn what works, what doesn't, what you need to know to boost your market share and what the dangers ahead of you are.
  • Learn which other technology firm's share your pain points while you build your network of contacts and compare your experiences with other CEOs.
  • Understand what the Disruptive Innovation model is and how it can help you to be successful in the domestic and global markets.

In the second part of our conversation we will focus on the art of Execution. You will look at your whole process and help identify simple ways to improve each part individually, discuss the possible results with your peers for effectiveness.

Participants can expect to:

  • Learn how to build your organization to be flexible and how to adopt new business models into practice.
  • Learn how to use existing tools instead of looking for a magic solution.
  • Assess your choices - do you enter new markets with a sustaining innovation approach, or a low cost model, or do you enter with a business model targeting unmet buyer needs.

CEO Roundtable Details:


August 22nd, 2006 from 8:00 am to 12:00 pm


The Second City, 51 Mercer Street, Toronto ON


As space is limited and expected to fill quickly, please confirm your interest or that of one of your senior managers as soon as possible by contacting
Taimour Zaman, Program Director, The Access Group
at 416-629-7924 or

The Agenda:

8:00 am - 8:10 am
Host Perspectives, John Reid, President, CATAAlliance

8:10 am - 8:20 am
Keynote Speaker, Vito Mabrucco, Managing Director, IDC

8:20 am - 10:20 am
Executive Roundtable: Growth in the New Flat World.
Which frontiers are changing and what will it mean to our organization? What challenges lie ahead? Who can make the biggest impact and how?

10:20 am - 10:30 am

10:30 am - 11:45 am
The Art of Execution. What small steps can be taken to improve effectiveness using existing resources?

11:45 am - 12:00 pm
Closing comments from Second City, The Access Group and Sponsors


Yours sincerely,

John Reid, President & CEO, CATAAlliance
Vito Mabrucco, Managing Director, IDC
Taimour Zaman, Director, CATAAlliance