Are You Ready for the Japanese Marketplace? New Study Guide Now Available
July 16, 2007

Ottawa, July 16, 2007… The opportunities and complexities of Japanese marketplace must be clearly understood by Canadian businesses developing their growth strategies. Are you prepared to respond?

The newly published High Tech Market Study of Japan will assist you in assessing these opportunities. It applies a common conceptual analysis to the key sectors of photonics, biotechnology, semiconductors, environmental technologies, advanced security and ICT.

Japan's industrialized, technologically-powerful, free market economy is the second-largest in the world and represents more than half of Asian GDP. In the area of science and technology, there is a vibrant and growing exchange with Canada's key innovative sectors. Both governments have taken steps to deepen economic ties, including through a formal Economic Framework consisting of 15 priority areas of cooperation.

CATA has had a multidisciplinary team, from University of Quebec (UQO), create the Study Guide to Business Development in Japan, examining the practical modalities of interaction between Canadian high tech enterprises and the Japanese market. Research was directed by Professor Tamas Koplyay and co-supervised by CATA VP of Research, Kevin Wennekes.

If your organization plans to market to, or needs information on this fast growth market, the Guide could be your "success map".

It is divided into Three Chapters with many hotlinks to information sources:

Chapter 1 - Provides insights in Economy and Trade, Laws and Regulations, Business Culture and High-Tech Business Structure.

Chapter 2 - Using a SWOT Analysis, the research team examined the key sectors of photonics, biotechnology, semiconductors, environmental technologies, advanced security and ICT.

Chapter 3 - Deals with Marketing Strategy such as market entry, exporting, licensing, joint venture, direct investment, distribution, pricing and positioning.

Get the High Tech Market Study of Japan today - a comprehensive 100 page document, written to respond to CATA's needs analysis Survey of companies doing business in or planning to expand in Japan. The Guide contains dozens of useful links and extensive references for further research and analysis.

Action Item:
To obtain the High Tech Market Study of Japan on CD Rom, please complete the order form.
Cost: $395 plus taxes. If you are a member of CATA, the Guide is yours for $65 plus taxes.