IBM Canada's John Longbottom: Community Leadership: CATA's Executive Leadership Series
July 15, 2013

July 16, 2013

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John Longbottom
IBM Canada's Smarter Cities Leader, John Longbottom
Please take two minutes to view our video with IBM Canada's Smarter Cities Leader, John Longbottom, who was interviewed at a recent i-CANADA Summit on the importance of community leadership to creating Canada's competitive innovation nation.

In this video, Mr. Longbottom talks about the importance of focusing on things that set your community apart, or resources integral to creating your community brand.

Technology, such as broadband, is viewed an asset and enabler but not the solution; technology is there to leverage community assets.

Mr. Longbottom concludes with asking a question: are you leveraging community assets to be globally competitive?

About John Longbottom

John Longbottom leads IBM Canada's Smarter Cities program focused on developing, and delivering emerging solutions that help cities solve pressing issues. The solutions are focused on multiple segments including Transportation, Buildings, Water, Energy, Healthcare, Education, Public Safety and Social Services.

John's 29 years at IBM span various roles in Sales, marketing, customer service, account management and strategy in IT services and technology.

John was recently on a three week assignment to Guadalajara, Mexico one of IBM's Smarter Cities challenge winners. Launched in 2010, the Smarter Cities Challenge is a competitive grant program led by IBM Corporate Citizenship. The focus of the initiative is to enable up to 100 cities around the world to become more vibrant and livable places for their citizens.

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