CEO Roundtable at Second City: August 22nd
July 07, 2006


Date: July 7, 2006

Re: An Invitation to Join CATAAlliance, IDC Canada, Grech Associates Executive Search, The Access Group and Second City on August 22, 2006 to discuss “Growth in the New Flat World”

Dear High Tech CEO’s

“Our sales continue to be flat; however, shareholders expectations are not. What can we do differently RIGHT NOW in order to help increase our market share?”

Please join us as our guest on August 22nd from 8:00 am to 12:00 pm at Second City in Toronto for a peer to peer Roundtable for Presidents of leading Technology companies who are figuring out how to respond to “Growth in the New Flat World.”

Research indicates that the single most important thing any CEO can do is to identify upcoming market trends and identify how their company can best capitalize on them. This activity alone can significantly help reduce sale cycle times and help gain market share.

“Makers of personal computers trumped Digital Equipment, Wal-mart trumped Sears and downloadable music is trumping the record industry. You can be doing everything for your customer and not see a market shift while it is occurring.” Strategy + Business

The Venue

Context will be provided by Vito Mabrucco, Managing Director, IDC discussing how great strategies fail when they are disrupted by an innovative business model. Following Mr.Mabrucco’s presentation, you will be in a Roundtable with peers to discuss which markets are changing and what will it mean to your organization.

Participants can expect to:

  • Learn what works, what doesn’t, what you need to know to boost your market share and what the dangers ahead of us are.
  • Learn which other technology firm’s share your pain points while you build your network of contacts and compare your experiences with other CEOs.
  • Understand what the Disruptive Innovation model is and how it can help you be successful in the domestic and global markets.

In the second part of our conversation we will focus on the art of Execution. You will look at your whole process and help identify simple ways to improve each part individually, discuss the possible results with your peers for effectiveness.

The Agenda:

8:00 am – 8:10 am
Introductions, John Reid, President, CATAAlliance

8:10 am – 8:20 am
Keynote Speaker, Vito Mabrucco, Managing Director, IDC

8:20 am – 10:20 am
Executive Roundtable: Growth in the new flat world. Which frontiers are changing and what will it mean break to our organization? What challenges lies ahead? Who can make the biggest impact and how?

10:20 am – 10:30 am


10:30 am – 11:45 am
The Art of Execution. What small steps can be taken to improve effectiveness using existing resources?

11:45 am – 12:00 pm
Closing comments from Second City, The Access Group and Sponsors

CEO Roundtable Details:

When: August 22nd, 2006 from 8:00 am to 12:00 pm
Where: The Second City Toronto (51 Mercer Street)

Note: Registration is limited to technology and consulting firms with over $30 million in revenues

How to Register:

As space is limited and expected to fill quickly, please confirm your interest or that of one of your senior managers as soon as possible by contacting Taimour Zaman, Program Director, The Access Group, at 416-629-7924 or

Yours sincerely,

John Reid, President & CEO, CATAAlliance
Vito Mabrucco, Managing Director, IDC
Taimour Zaman, Director, CATAAlliance