CATA, Software Capital Initiative Helps Canadian Businesses Acquire Software
June 29, 2006

Software Capital

Ottawa, 29 June 2006... Software Capital, the only company in Canada dedicated to providing financing solutions for software purchases, and CATAAlliance, Canada’s largest high technology association, today announced the launch of an affinity program to help make productivity-enhancing software affordable to more Canadian businesses.

The objective of this new business affinity program is to help CATA members address the issue of how to acquire the software tools they need to make their businesses competitive on a world stage. Specifically, this program makes it possible to turn large, lump sum software purchases into a manageable monthly payment stream.

The benefits of software financing include:

  • Immediate acquisition of software. Software and related professional services can be acquired when they are most needed.
  • Conserves working capital. Capital can be employed for other profitable purposes. Further, because an alternative line of credit is being accessed, existing credit lines remain undisturbed.
  • Planned budgeting. Financing payments can be tailored to match cash flow.
  • Payment reflects usage. By spreading the cost of the software over its useful life, financing will reflect its usage and allow for easy replacement when obsolete.
  • Built in flexibility. Early settlement and upgrade of software is available during the financing period.

John Reid, CATAAlliance President, said that “CATA is committed to helping members grow their businesses by leveraging technology. We see the ability to provide this unique source of financing as being a very innovative way to specifically help our members in the software industry, while promoting technology innovation across all sectors of business in Canada.”

"Software Capital is committed to the CATA growth mandate and we are pleased to be in a position to add value to the association through contributing to the success of our fellow members, said Ean Jackson, Vice-President Business Development at Software Capital.

Our experience in the equipment leasing business has shown that there are many excellent Canadian businesses that either don’t have the budget or the credit they need for large, lump sum technology investments. Yet, unless they invest in technology infrastructure, these businesses either risk losing a competitive advantage or being leap frogged by the competition. Software Capital makes it possible to put technology to work for Canadian businesses sooner.

The idea of financing an intangible such as software is new to many businesses, but very straightforward. We start with the total cost of ownership of software over its useful life including training, ongoing support, customization and maintenance. We then create a monthly payment stream that best fits our customer’s needs. The benefits are clear if it costs $5,000 per month for a software investment that shows a monthly ROI of $25,000.”

Action Item:
Software Capital is offering preferred financing rates for CATA members. For details on how to benefit from the CATA Affinity program, please see:

For further information on Software Capital or the CATA Affinity program, please contact:
Ean Jackson (866) 601-1341 x124
John Reid (613) 236-6550

About Software Capital – Financing Intelligence
Software Capital Corp. is the only company in Canada devoted solely to providingfinancing solutions for software purchases. We help Canadian businesses acquire thepackaged software, custom software, web development and related professional servicesthey require to maintain a competitive edge. We do this by turning large, one timesoftware costs into convenient monthly payments. Through our vendor partnershipprogram, we also help software developers, web developers, software VARs, resellersand system integrators to increase their sales and decrease their financial risk. Our no costvendor programs, such as 90 day free, zero interest and other custom financinginitiatives can be delivered directly or private label under our partner's brand. SoftwareCapital is a member of the Waterpoint Financial Group which includes commercialequipment financing/leasing through Aureus Financial Corp. and consumer financingthrough SNAP! Financial Corp.