Industry Group Turns to Refrigerator Advocacy: Call for Community Support & Corporate Citizenship For A Great Cause
August 15, 2012

Take five minutes to listen to CBC Reporter, Julie Ireton, interview local Food Bank Executives on the urgent need for Fridges at this URL:

and then Donate at this URL:

Ottawa, August 09, 2012…Canada’s largest high tech association, CATAAlliance, continues its “Refrigerator Campaign” call for Donations today, as part of its corporate citizenship to support feeding families in troubled times.

John Reid, CEO of CATAAlliance, said “It is very important for citizens and organizations to step up their volunteerism to fill growing social gaps. Food Banks are experiencing a significant increase in client demands.”

For the Food Banks to effectively operate in providing a 3 day nutritious supply of food it is critical to have adequate refrigeration space to hold the fresh items.

One of the local Food Banks is in dire need of three refrigerators required to store purchased and donated food from the local community and the Ottawa Food Bank.

Reid added,   “When we were approached to help raise funds to buy new refrigerators to replace outdated ones, we designed a crowd sourcing fund raising solution and then began to link to digital media. Within minutes three contributions appeared for the cause.”

++ Action Request For the Cause:
To make a contribution to the Refrigerator Freezer fund please go to this URL:

CATAAlliance is an active advocate for Canada embracing both crowdfunding and crowdsourcing as a way to engage citizens in supporting good causes and start up businesses. 

Contact: John Reid, CEO, CATAAlliance at