Rob Ashe, President & CEO of Cognos , joins growing list of Canadian Community Leaders calling for the Innovation Nation
June 15, 2007

Canadian Advanced Technology Alliance

Rob Ashe, President & CEO of Cognos, joins growing list of Canadian Community Leaders calling for the Innovation Nation

"Global knowledge brings global leadership -- the award of national prosperity will go to those countries with businesses that out-think and out-plan the competition, leading in the design, development, production and distribution of goods and services" says Cognos President & CEO, Rob Ashe, in regards to achieving the core planks of the Innovation Nation Campaign.


"Setting the Gold Standard" - Technology and Educational Agenda for Growth

Ottawa, June 15, 2007 -- CATAAlliance announced that Rob Ashe, President & CEO of Cognos, the world leader in business intelligence and performance management software, has endorsed the call for the adoption of the CATAAlliance Innovation Nation Platform, as a compelling model to improve Canada's competitiveness and prosperity.

Mr. Ashe joins a growing list of business leaders, including Terry Matthews, Chair of March Networks, Rod Bryden, President & CEO, Plasco Energy Group, Lionel Hurtubise, former CEO & Chair, Ericsson Canada Inc., Dennis Melnbardis, Lead Partner, Communications & High Tech, Canadian Practice, Accenture, Micheál J. Kelly, Dean of the Telfer School of Management, University of Ottawa, the Hon. John Manley, former Deputy Prime Minister of Canada Mike S. Zafirovski, President & CEO, Nortel and Chris Fawcus, President & CEO, Aon Reed Stenhouse to call for the adoption of the Innovation Nation Platform.

"The award of national prosperity will go to those countries that lead the world in the design, development, production and distribution of goods and services," says Mr. Ashe, "These countries will attract and retain investment and talent. For nations to prosper they must become leading innovation nations; we all need to do our part to get there. Canada and the U.S. are natural business partners in the quest to respond to global competitive challenges and achieve gold performance standards."


Rob Ashe
President & CEO
Cognos Inc.

A veteran of the business intelligence and performance management industries, Rob Ashe has spent over the past two decades working with Global 3500 enterprises to help enable effective decision-making and drive higher performance in their organizations. In addition to his responsibilities for the strategic vision, direction and day-to-day operations of Cognos, Mr. Ashe is the principal architect and evangelist of the company's vision for performance management, and the driving force behind the implementation of a performance management strategy at Cognos.

Mr. Ashe first joined Cognos in 1984, and over his tenure at the company has served in numerous senior positions, including chief operating officer, chief corporate officer, chief financial officer, senior vice president of research and development, and senior vice president of global customer services. Rob Ashe earned a Bachelor's of Commerce degree from the University of Ottawa in Canada and is a chartered accountant.

Innovation Nation Core Planks

Among the core planks in Innovation Nation are developing a national brand for Canada based on regional advantages, creating an industrial strategy based on strategic approaches to government procurement and global supply chains, adopting best innovation tax credit (SR&ED) practices, removing trade barriers as part of responding to the flat world and attracting and training and retaining the best talent.

CATA is also looking for measures that would advance executive leadership and promote the adoption of high technology tools in government and the private sector.

John Reid, CATAAlliance President, concluded, "We are living through an economic revolution created by technology, global interdependence and increasingly open markets" adding, "Canada is already a leader in many business sectors. But to maintain and grow this leadership, we have to expand our markets and be the best in the world. We are calling on all Canadians to work with us to create the necessary entrepreneurship, innovation, risk taking, and public policies for the Innovation Nation."

Action item

Executives interested in assisting CATA with its Innovation Nation Campaign and or who have recommendations to add should contact CATA President John Reid at or call 613-236-6550.

Please circulate the communiqué internally and also send to your business, media and community network of contacts as part of mobilization behind the Campaign.