Innovation/Leadership/Profile Venues
April 17, 2007


April 17, 2007

CATAAlliance Memorandum

Re: Innovation/Leadership/Profile Venues


Supporting the attraction, retention and training of talent and fostering leadership are core planks of the industry's Innovation Nation Platform. One of the ways we can support innovation is through the sponsorship of high-profile events that engage the bright young minds of tomorrow's leaders.

Few intellectual challenges for the youth community are as gripping as the 2007 Canadian Youth Chess Championship and the 2007 Open Chess Championship, being held this year in Ottawa. CATAAlliance and leading enterprises are already proud sponsors of the July events.

2007 Canadian Youth and Open Chess Championships

For thousands of Canadian chess enthusiasts, the 2007 Canadian Youth Chess Championship and the 2007 Canadian Open Chess Championship are annual highlights.

The Canadian Youth Chess Championship, July 3-6, is the premier chess event for boys and girls up to the age of 18. Canadian youth While chess sponsorship in Canada is relatively novel, please note that TELUS is on board as the lead sponsor for the youth event, to be staged at the Fairmont Chateau Laurier. BMO and RBC are also behind this event, which will send a dozen Canadian boys and girls to represent our country at the World Youth Chess Championship in Turkey this fall.

The Open Chess Championship event, to be held at the Ottawa Marriott from July 7 to 15, counts Bell Canada, Hill & Knowlton Canada, Magmic Games, ATFCAN and RBC as its most notable supporters. Leading diplomatic missions in Ottawa - including the British High Commission and the embassies of the Netherlands, Turkey, Poland and Ukraine -- are offering their assistance to the Open. The Ottawa Citizen is the key media sponsor for both events.

The events, which should each draw several hundred participants as well as audiences in the hundreds of thousands or more on the Internet, are being staged by a group of Ottawa volunteers, under the auspices of the Chess Federation of Canada, a charitable organization with the mandate to promote the study and play of chess.

With respect to the youth event, our group is convinced that chess helps foster character traits and mental skills that are crucial for today's young people and future leaders. Clearly our current sponsors share our view, and we would be pleased to provide you with research and data that motivates us in staging the event.

With respect to the Open event, we are keen to stage a truly international competition with a fielding ranging from talented Canadian amateurs to world-class foreign grandmasters. We are pleased that we have found supporters not simply for the event itself, but for specific, marquee chess players as well -- Bell Canada is sponsoring Canada's most accomplished young chess player and ATFCAN, which does business in India, is sponsoring the Indian co-winner of last year's Canadian Open. For companies doing business in emerging markets such as China, India and Russia, we have a slate of sponsorable players who are regarded as sports stars in their homelands.

Evaluation Metrics

Should you be interested please request our terms sheets for sponsorship, our comprehensive mainstream and Internet media strategies, and solid metrics based on established distribution channels for chess content online. For companies that want tospread their messages globally to a highly skilled and educated, tech-savvy mass audience, the Canadian Open will prove a cutting-edge vehicle for promotion -- for a modest investment at that. We believe we can emulate the success of last fall's European Union Individual Chess Championship, held in Liverpool, England. Its organizer, DavidRobertson, said: "We have been truly staggered by the phenomenal worldwide interest on the Internet. On the first day alone, 250,000 people logged on to the tournament website. But to have a million visit the website from 65 countries in total shows the enormous interest in chess and how it can be used to reinforce Liverpool's cultural and academic credentials." This enormous global interest in top-level chess can be used to reinforce your corporate goals too.

Next Step

We are determined to make both events milestones for chess in Canada with considerable, measurable benefits for our country's chess community and its supporters. We hope that you will be interested in discussing the value that one or both of the events might hold for you, and we will be pleased to meet with you to explore sponsorship opportunities at your earliest convenience.

Best regards,John Reid, President, CATAAlliance
Tel: 613-236-6550, ex 224