Digital Adoption Campaign Update to CATAAlliance National Leadership Council members: Minister Moore announces Digital Adoption programs
April 4, 2014

Dear Advisors, CEOs, CFOs & CIOs

We are pleased to report an advocacy Campaign win, in response to a year long campaign to encourage the federal government to boost their focus on digital adoption and content creation.

Minister Moore’s Digital Canada 150 launch this morning is a strongly positive step towards the achievement of much higher technology adoption by Canadian enterprises and government, and is well-aligned with our Digital Adoption Campaign conducted with the ICT Council & CIO Association:

The Digital Adoption Campaign for Canada now Launched: View Video Insights from Thought Leaders & Add Your Voice: Updated

The Minister announced that the Government will:

• Invest $200 million to help small- and medium-sized businesses adopt digital technologies, and a $300 million VC boost for digital companies;

• Invest $40 million to support 3,000 internships in high-demand fields;

• Increase funding for the Canada Accelerator and Incubator Program to $100 million; and,

• Provide $36 million in funding to provide repaired/refurbished computers to libraries, not-for-profit organizations, and Aboriginal communities.

++ Action Item: if you have any issue or concern affecting enterprise growth then please contact our CATA Team and we can then look at developing a Campaign.

Ps a special thanks to the 21 executives who participated in the video TechNOW interview component of the Campaign