Canadian Firms Get Launch Pad for U.S. Marketing--
March 13, 2007

Gartner Outsourcing Summit

The Pavilion consists of the following groups:

Canada A Strategic Choice

Atlantic Canada Opportunities Agency     Business New Brunswick    CATAAlliance    
Nearshore Atlantic    Nova Scotia Business Inc.    Ontario Ministry of Economic Development and Trade    Sierra Atlantic

March 13, 2007... CATAAlliance announced today the Honourable Sinclair Stevens will be the keynote speaker in the Canadian boardrooms at the Gartner Outsourcing Summit in Dallas next week.

"Sinclair Stevens has been one of the most effective advocates of Canada and Canadian companies internationally," says Barry Gander, EVP CATAAlliance. "He was the one who introduced Japanese and Korean automotive companies to Canada and convinced them to manufacture their products on Canadian soil. He has established Canada as an international brand, and I can't think of a better person to represent Canada at the Summit than Sinclair Stevens."

Following nearly twenty years as a Canadian parliamentarian which included posts as Minister of Regional Industrial Expansion, and most notably, his time spent as Treasury Board President, Mr. Stevens became known for his view that it is better to balance a nation's budget by spending less rather than taxing more. He now leads as President for the Commonwealth Advantage, an alliance dedicated to linking the businesses of the Commonwealth to grow their enterprises.

"It is reassuring that the speaker representing Canada at the Summit is someone of Sinclair Stevens' stature: he's a recognizable, persuasive, and passionate speaker who I believe will greatly reinforce our many Canadian sourcing advantages," says Kevin Wennekes, VP Research for CATAAlliance and the driving force behind the creation of the Canadian Pavilion.

This year's Summit marks the first-ever Canadian Country Pavilion, with a diverse mix of Federal and Provincial government representation, combined with private sector backing. The Pavilion consists of the following groups: Atlantic Canada Opportunities Agency, Business New Brunswick, CATAAlliance, Department of Foreign Affairs and International Trade, Nearshore Atlantic, Nova Scotia Business Inc., Ontario Ministry of Economic Development and Trade, and Sierra Atlantic.

The Canadian Pavilion is the result of a unique CATAAlliance/Gartner partnership which builds on the recent Advantage Canada Summit in Halifax. A full-day event, the Summit brought together leaders from all levels of business, government, and academia to develop a Canadian brand - a statement that clearly illustrates Canada's value as a destination for global sourcing and distinguishes the Country from competing Nations.

Mr. Stevens will be addressing a number of private audience boardrooms comprised of pre-qualified IT and business executive buyers representing large and midsized companies who are seeking leading service providers to help develop the practical tools and knowledge they need to build, validate and maintain their near- and long-term sourcing strategies.

The Gartner Outsourcing Summit is scheduled March 19 to 21, and will host representatives from over one-thousand companies, many of which are listed in the Fortune 500. Business executives and IT professionals from large and mid-sized companies will spend their time in the Lone Star State seeking knowledge and best practices for their nearshore and offshore sourcing initiatives.

Special Discount for Canadian Company Delegates
CATAAlliance is pleased to announce that its collaboration with Gartner has further resulted in the creation of an exclusive offer allowing Canadian delegates to save $200 USD discount off the regular registration fee for the Summit. To learn more on this offer, and how to redeem it, click here.


Kevin Wennekes
VP Research CATAAlliance

Michael Doyon
Media Relations