CATA Showcases Maravedis Exclusive Canadian Internet Database
January 12, 2007

Internet Penetration Projections by Postal Code by technology (DSL, Cable, Wireless and Dial-up) are Now Available
Exclusive Canadian Internet Database

Ottawa, Canada, January 12, 2007…CATAAlliance announced its January product showcase today: a new Canadian Internet Database, called CID, developed by leading telecom market research and analyst firm Maravedis, a recent addition to the CATA membership network.

In addition to providing information on Canadian Internet penetration rates by year, region and technology, CID offers the unique capability to access precise information classified by Postal Code, a first in the industry.

John Reid, CATAAlliance President said, "CID is a substantial database and will particularly aid Internet Service Providers (ISP) looking to enhance revenues, improve customer loyalty, identify new prospective clients, create new customized service offerings and increase addressable market. It is a business growth tool, par excellence."

According to Julien Regoli and Adlane Fellah, the architects and originators of CID. "Age, income, education and location are the most influential factors," adding "we have created an equation to represent this correlation and used it to estimate the level of household penetration in each of Canada's Forward Sortation Areas (FSA), which provides users with higher quality projections taking into account the detailed socio-economic characteristics of this market,"

Over 95% of Internet users on broadband access by 2017

Internet penetration per household in Canada will exceed 70% by 2017, and it is anticipated that 95% of Internet users will have subscribed to a high-speed (broadband) connection.

Reid concluded "Canada is a leading country when it comes to Internet penetration as well as broadband deployment, and they continue to intensify although at a slower pace than in the past few years."

CID clearly projects a growing gap in penetration rate between the Atlantic and the Western Provinces. By 2017, British Columbia is expected to possess the highest Internet penetration rate followed by Ontario and Alberta.

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CATA/CAIP members can now access the CID at preferred prices.

Julien Regoli
Senior Analyst
Tel: +1 (514) 961-0231

Maravedis is a leading research and analysis firm focusing on Broadband technologies including WiMAX, 802.20, TD-CDMA and Wireless Local Loop Systems. Maravedis has established itself over the years as the most credible and reliable resource for market intelligence in the broadband wireless industry.
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