May 25, 2019

‘Sara Kirke’ Women in Tech Political Caucus Formed to Advance Diversity, Career Advancement & Mentorship

Sara Kirke Caucus

Ottawa, ON…CATA CanWIT (Women in Tech) announced today the formation of a powerful Women in Tech Caucus, comprising the past winners of the Sara Kirke Award for women entrepreneurship.

Sara Kirke, a named CATA Innovation Award since 2002,  is considered by many to be North America’s first entrepreneur. Sara Kirke arrived in Newfoundland in 1638 with her husband David Kirke, who was soon recalled to England. Sara, however, continued to reside in Avalon, and conducted business as usual from the Pool Plantation. Lady Kirke was a remarkable individual as she managed affairs at the Pool Plantation and became one of the most successful merchants on the English Shore — and was almost certainly North America’s first and foremost woman entrepreneur.

Read More on Sara Kirke in this study by Robert W. Sexty, Faculty of Business Administration and Suzanne Sexty, Queen Elizabeth II Library, Memorial University of Newfoundland.

Dr. Cindy Gordon, National Spokesperson for CATAAlliance & Founder & CEO, Saleschoice, said, “Our goal is to advance the Sara Kirke tradition as champions of advocacy to help advance women in STEM,  their careers through mentorship and to serve as role models for our youth by mirroring high values.

The Sara Kirke Caucus 

Co-Chairs:  Fawn Annan, President and Group Publisher of IT World Canada/IDG Canada (lt) & Cindy Gordon, CEO & Founder, SalesChoice (rt)


Gordon, noted, “The first advocacy issue on our agenda is the 51 percent limitation of access to growth resources, an artificial barrier impeding the growth of women led enterprises in Canada. Read More: 51 Percent Equity Definition for Women Owned Businesses introduces yet another form of discrimination against women

She concluded, “ We are gathering some of Canada’s most influential activists in a unique political caucus that aims to harness the political power of women to influence elections and shape local and national policy priorities.”


About CanWIT (Women in Tech)


Interact with your Women in Tech Peer Group Now:

CanWIT (Women in Tech) is a CATAAlliance initiative designed to promote mentorship, STEM disciplines, Innovation advocacy and successful women led enterprises in Canada. CanWIT crowdsources ideas and guidance from thousands of opt in members in moderated social networks in Canada and key global markets.

Among it key programs are, the Sara Kirke Awards for recognizing women entrepreneurs, Social Groups for peer information exchange, Video Sharing Channels for sharing of best practices, Competitive Innovation nation advocacy and member events on topics of the day.