May 5, 2019

Call for Two Case Study Companies for the Lazaridis International Case Conference: a CATA partnered outreach

Dear Community members,

CATAAlliance is partnering with the Lazaridis School DACS to identify possible case subject companies that are either technology companies or non-technology companies that have a tech-related question for the Lazaridis International Case Competition (LAZICC).

Please review the background note below, and if you would like to find out how your company could participate as a case subject, please reach out to Sofy Carayannopoulos, associate professor, the School of Business and Economics at Wilfrid Laurier University at email

Background Note

Over the fall reading week student teams from U,niversities around the world participate in an intensive five-hour case, followed by a 24-hour case where they showcase their knowledge of integrated business principles, new technologies, and their ability to adapt to the ever-changing world of business.

The 24-hour case is comprehensive and complex whereas the five-hour is narrow given the time constraints. The 24-hour case will have a LAZICC local track where Lazaridis School students will form teams and work on the case in parallel to the international teams, thereby giving the subject company a chance to source more ideas and potentially recruit domestic talent, the cost for the company to participate is $5,000. The case company from last year was TD and their question was around preparing for the future of banking and identifying areas to protect from fintech disruption.

The five-hour case is focused on one issue and will only be worked on by the international teams, the case can be published if the company wants and is likely to be used for classroom teaching because it is more focused, the cost for the company to participate is $2,500. The case company from last year was Shopify and their question was around international expansion and asked students how Shopify should enter the Indian ecommerce market.


John Reid, CATA CEO

Micheál J. Kelly, Dean
Lazaridis School of Business and Economics
Wilfrid Laurier University

Ps Companies could also participate as sponsors if they aren’t interested in being case companies. They would be invited to educate, network, recruit and judge the students.  The benefits of being a sponsor are thus: a) recruiting b) exploring the conference for future or c) corporate citizenship – helping develop the next generation of talent.

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