Alison Simpson, CMO & SVP Marketing & Communication, the TMX Group joins CATA TECHNOW for a video interview (4 minutes) with CATA CEO, John Reid on the subject of building an iconic brand, as it applies to corporations and countries. For Ms Simpson, brand is a promise to the world, and serves as a filter for actions and decisions, potentially a unifier for citizens with shared interests and values.
CMO, innovative business & brand builder, passionate people enabler
In a world with 500,000 new start-ups each month, Alison is renowned for helping established and emerging companies thrive in an increasingly challenging environment by ensuring their brand provides a differentiated competitive advantage that inspires employees, motivates consumers and grows the business. After a successful career building brands and delivering double digit growth for companies as diverse as Holt Renfrew, Apple, Molson, Rogers, Ford and Scotiabank, Alison founded her own marketing consultancy earlier this year. Forerunner Marketing provides fractional CMO services to a range of retail, start up and finance clients.
The Canadian Advanced Technology Alliance (CATAAlliance), Canada’s One Voice for Innovation Lobby Group, crowdsources ideas and guidance from thousands of opt in members in moderated social networks in Canada and key global markets. Supported by evidence-based research, CATAAlliance then mobilizes the community behind public policy recommendations designed to boost Canada’s innovation and competitiveness success.
Call to Action!