January 30, 2019

Building Iconic Brand for Corporations and Countries: Alison Simpson, CMO, TMX Group


Alison Simpson, CMO & SVP Marketing & Communication, the TMX Group joins CATA TECHNOW for a video interview (4 minutes) with CATA CEO, John Reid on the subject of building an iconic brand, as it applies to corporations and countries. For Ms Simpson, brand is a promise to the world, and serves as a filter for actions and decisions, potentially a unifier for citizens with shared interests and values.

Alison has joined the team of CATA TECHNOW Analysts ready to comment on issues and topics of the day on CATA TECHNOW.

Related: CATA Crowdsources Ideas for Canada’s 21st Century National Brand (pre-launch, seeking community guidance)

Alison Simpson

CMO, innovative business & brand builder, passionate people enabler

In a world with 500,000 new start-ups each month, Alison is renowned for helping established and emerging companies thrive in an increasingly challenging environment by ensuring their brand provides a differentiated competitive advantage that inspires employees, motivates consumers and grows the business.  After a successful career building brands and delivering double digit growth for companies as diverse as Holt Renfrew, Apple, Molson, Rogers, Ford and Scotiabank, Alison founded her own marketing consultancy earlier this year. Forerunner Marketing provides fractional CMO services to a range of retail, start up and finance clients.

About CATAAlliance
Interact with your Innovation Peer Group Now (No Tech Firm Left Behind)
Op-In Groups: https://cata.ca/communities/

The Canadian Advanced Technology Alliance (CATAAlliance), Canada’s One Voice for Innovation Lobby Group, crowdsources ideas and guidance from thousands of opt in members in moderated social networks in Canada and key global markets. Supported by evidence-based research, CATAAlliance then mobilizes the community behind public policy recommendations designed to boost Canada’s innovation and competitiveness success.

Support CATA Advocacy Today through Crowdfunding
10 Ways to Advance Agendas with CATAAlliance

Contact: CATAAlliance at info@cata.ca, tel: 613-236-6550, website: cata.ca, tags: Innovation, Leadership, Entrepreneurship, Advocacy

Call to Action!

  • Executives interested in working with CATAAlliance to help advance innovation and competitiveness advocacy, should contact CATA CEO, John Reid at jreid@cata.ca
  • Please post the Canada’s 21st Century National Brand Campaign to your social media and reach out to your peers asking them to support the mission
  • Add your crowdfunding support to help advance Canada’s 21st Century National Brand Campaign: https://chuffed.org/project/cata-advocacy