November 7, 2018

Marketplace Branding Tips: Paul Brent, TV savvy Communication Specialist on CATA TECHNOW

Marketplace Branding Tips: Paul Brent, TV savvy Communication Specialist from CATAAlliance on Vimeo.

Paul Brent, TV savvy Communication Specialist, Head of Marketing and Communications, ElastaLink (www.elastalink.com) & CATA Innovation Gala MC, joins CATA TECHNOW for a video interview with CATA CEO, John Reid to discuss best tips for marketplace branding. Mr. Brent talks about 3 keys: Know Your Brand, Be Consistent with Every Message and Get Your Client to be your Evangelists.

Paul Brent is a CATA TECHNOW Analyst ready to comment on issues and topics of the day on CATA TECHNOW.

Related: Datebook: 34th Annual CATAAlliance Innovation & Leadership Awards Gala (May 15, 2019, Ottawa on Digital Health)

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The Canadian Advanced Technology Alliance (CATAAlliance), Canada’s One Voice for Innovation Lobby Group, crowdsources ideas and guidance from thousands of opt in members in moderated social networks in Canada and key global markets. Supported by evidence-based research, CATAAlliance then mobilizes the community behind public policy recommendations designed to boost Canada’s innovation and competitiveness success.

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Contact: CATAAlliance CEO, John Reid at email jreid@cata.ca, tel: 613-699-8209, website: www.cata.ca, tags: Innovation, Leadership, Entrepreneurship, Advocacy