November 30, 2018

Building Canada’s Brand Advantage: Trust with Paul Vallée President & Chief Executive Officer, Pythian on CATA TECHNOW

Building Canada’s Brand Advantage:Trust with Paul Vallée President & Chief Executive Officer, Pythian on CATA TECHNOW from CATAAlliance on Vimeo.

Paul Vallée, President & Chief Executive Officer, Pythian joins CATA TECHNOW for a video interview (4 minutes) with CATA CEO, John Reid on the subject of building a brand, as it applies to corporations and countries. For Mr. Vallée trust is at the heart of success in a highly competitive global data driven (i.e., the new oil) economy. Trust can serve as a powerful brand advantage for Canada, but we need to develop a plan where we deserve the trust brand and win the benefits.

Mr. Vallée has joined the team of CATA TECHNOW Analysts ready to comment on issues and topics of the day on CATA TECHNOW.

Related: CATA Crowdsources Ideas for Canada’s 21st Century National Brand (pre-launch, seeking community guidance)

About CATAAlliance
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The Canadian Advanced Technology Alliance (CATAAlliance), Canada’s One Voice for Innovation Lobby Group, crowdsources ideas and guidance from thousands of opt in members in moderated social networks in Canada and key global markets. Supported by evidence-based research, CATAAlliance then mobilizes the community behind public policy recommendations designed to boost Canada’s innovation and competitiveness success.

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Contact: CATAAlliance CEO, John Reid at email jreid@cata.ca, tel: 613-699-8209, website: www.cata.ca, tags: Innovation, Leadership, Entrepreneurship, Advocacy

Call to Action!

  • Executives interested in working with CATAAlliance to help advance innovation and competitiveness advocacy, should contact CATA CEO, John Reid at jreid@cata.ca
  • Please post the Canada’s 21st Century National Brand Campaign to your social media and reach out to your peers asking them to support the mission
  • Add your crowdfunding support to help advance Canada’s 21st Century National Brand Campaign: https://chuffed.org/project/cata-advocacy