November 30, 2018

Building Canada’s Brand Advantage: Trust with Paul Vallée President & Chief Executive Officer, Pythian on CATA TECHNOW

Building Canada’s Brand Advantage:Trust with Paul Vallée President & Chief Executive Officer, Pythian on CATA TECHNOW from CATAAlliance on Vimeo.

Paul Vallée, President & Chief Executive Officer, Pythian joins CATA TECHNOW for a video interview (4 minutes) with CATA CEO, John Reid on the subject of building a brand, as it applies to corporations and countries. For Mr. Vallée trust is at the heart of success in a highly competitive global data driven (i.e., the new oil) economy. Trust can serve as a powerful brand advantage for Canada, but we need to develop a plan where we deserve the trust brand and win the benefits.

Mr. Vallée has joined the team of CATA TECHNOW Analysts ready to comment on issues and topics of the day on CATA TECHNOW.

Related: CATA Crowdsources Ideas for Canada’s 21st Century National Brand (pre-launch, seeking community guidance)

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