November 28, 2018

Building Brand for Corporations and Countries: Hilton Barbour, Business Leader on CATA TECHNOW

Building Brand for Corporations and Countries: Hilton Barbour, Business Leader on CATA TECHNOW from CATAAlliance on Vimeo.

Hilton Barbour, Business Leader. Strategy & Culture joins CATA TECHNOW for a video interview (4 minutes) with CATA CEO, John Reid on the subject of building a brand, as it applies to corporations and countries. For Mr. Barbour, brand is a promise to the world, and serves as a filter for actions and decisions, potentially a unifier for citizens with shared interests and values.

Mr. Barbour  has joined the team of CATA TECHNOW Analysts ready to comment on issues and topics of the day on CATA TECHNOW.

Related: CATA Crowdsources Ideas for Canada’s 21st Century National Brand (pre-launch, seeking community guidance)

About CATAAlliance
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The Canadian Advanced Technology Alliance (CATAAlliance), Canada’s One Voice for Innovation Lobby Group, crowdsources ideas and guidance from thousands of opt in members in moderated social networks in Canada and key global markets. Supported by evidence-based research, CATAAlliance then mobilizes the community behind public policy recommendations designed to boost Canada’s innovation and competitiveness success.

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Contact: CATAAlliance at, tel: 613-236-6550, website:, tags: Innovation, Leadership, Entrepreneurship, Advocacy

Call to Action!

  • Executives interested in working with CATAAlliance to help advance innovation and competitiveness advocacy, should contact CATA CEO, John Reid at
  • Please post the Canada’s 21st Century National Brand Campaign to your social media and reach out to your peers asking them to support the mission
  • Add your crowdfunding support to help advance Canada’s 21st Century National Brand Campaign: