January 31, 2011

John Craig, Vice President, Purple Forge Corporation on the art of mobile community engagement

January 31, 2011

VP of Purple Forge, John Craig, speaks about leveraging social networking best practices

Please view this video of John Craig, VP of Purple Forge Corporation & Innovation Leader as he talks about mobile community engagement and leveraging social networking best practices as part of establishing your brand in the marketplace. His customers nominated John as the top mobile campaigner in 2010 for his political campaign work.

Mr. Craig provides additional insights into this key area of social media in a recent CATANet TV interview.
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John Craig, VP, Purple Forge Corporation

John Craig is the Vice-President of Sales and Marketing of Purple Forge. Mr. Craig is a recognized market expert in the application of mobile technologies for collaboration and communication. He was most recently the Director of Enterprise Mobile Communications at CounterPath Corporation, where he was responsible for key customer relationships, business case and product requirements for CounterPath's enterprise mobility product line. Mr. Craig has over 13 years of experience in the telecommunications industry, and has held increasingly senior technical and customer facing roles with CrossKeys Systems Corporation (now Oracle), Nortel and FirstHand Technologies, acquired by CounterPath in 2008.

Mr. Craig holds a Bachelor of Applied Science (Honors) in Electrical Engineering from the University of Waterloo, and is both an Ontario Professional Engineer and a Member of the IET. He writes a column for Politics Magazine Canada on mobility and social media and was named to the Aristotle Dream Team as a top mobile campaigner in 2010.

Purple Forge is the leading provider of mobile applications to politicians, event organizers and interactive marketing firms. In 2010, Purple Forge provided mobile applications to more political campaigns in the US and around the world, including Sharron Angle and Meg Whitman in the US, President Juan Manuel Santos in Colombia, and the UK Independence Party. In Canada, Purple Forge has deployed the first iPhone and BlackBerry applications to Canadian politicians Tim Hudak and Kevin Falcon respectively, and delivered apps for the Calgary Stampede and Canada Day festivals.

The vision for i-Canada is a nation of provincial and local Intelligent Communities large and small, urban and remote featuring great places to live with innovation cultures and communications infrastructures that ensure economic growth, satisfying employment and social prosperity. In the future i-Canada's Intelligent Communities will have blended our traditional values with the best new applications of 21st century digital technology to create new models for effective health care, ageing well and world class education and learning.

CATA National Spokesperson, Sir Terence Mathews, also Chair of Wesley Clover, said, "We are delighted to have executives of the stature of Mr. Craig as members of the new CATA Leadership Council. His forward looking perspectives and leadership will no doubt help to advance the i-Canada mission."

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Viewers can download a complimentary 8 page white paper on "The Art of Mobile Community Engagement" at the CATA Research Repository or contact John Reid at email jreid@cata.ca for a copy. It is a very informative and readable game plan for employing social media for success.

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