CATAAlliance Launches New Social Brand Identity: Canada's One Voice for Innovation Lobby Group
January 11, 2016

catalogo2.jpgCanada’s Once Voice for Innovation Lobby Group


This change is a reflection of the new role and power of social media and crowdsourcing for best ideas and guidance (CATAAlliance)


CATAAlliance (www.cata.ca)  has unveiled a new brand identity, including the introduction of a “Canada’s One Voice for Innovation Lobby Group “descriptive tagline. This change is a reflection of the new role and power of social media and crowdsourcing for best ideas and guidance and the realization of the importance of mobilizing the same community in real time as leverage to achieve beneficial advocacy results.


"After extensive consultation with top digital media experts and the community at large,  members of the CATA Innovation Leadership Council (ILC)  expressed their strong support for embracing our new identity and business model as an organization. The result of many hours of research and hard work has led us in this exciting new direction," said CATAAlliance CEO, John Reid.


View CATA CEO, John Reid’s video launching the 2016 Competitive Innovation Nation Campaign. Rally behind Canada’s One Voice for Innovation Group today!


He added, with a focus on interaction with citizens in all walks of life, we have chosen to embrace a pan Canadian and global social community, a community without borders numbering tens of thousand of citizens in all walks of life from the Technology CEO,  Entrepreneur to the High School Teacher and students.  Everyone can be a source of great ideas and can be part of the team to make Canada’s competitive innovation nation happen.”


About CATAAlliance, a new signature in 40 words


Interact with your Innovation Peer Group Now http://www.linkedin.com/groups/Canadian-Advanced-Technology-Alliance-CATA-37239/about

The Canadian Advanced Technology Alliance (CATAAlliance) is Canada's One Voice for Innovation Lobby Group, crowdsourcing ideas and guidance from thousands of opt in members in moderated social networks in Canada and key global markets. (No Tech Firm Left Behind)


A number of important concepts, features and resources support the new CATAAlliance signature, including:


"CATA’s crowdsourced social business model and smart use of technologies makes it possible for us to communicate the value of our industry in general in a powerful, real time way, and our organization in particular as a growth agent for members, by affording individuals, organizations, and businesses the opportunity to connect with us and take advantage of the world-class business resources, advocacy, research and networking opportunities that CATA provides."


Reid concluded, “We are able to reach more than one million viewers with calls to action in under five minutes, and then mobilize the same network to engage them in advancing Canada’s competitive innovation nation.”


About CATAAlliance


Interact with your Innovation Peer Group Now http://www.linkedin.com/groups/Canadian-Advanced-Technology-Alliance-CATA-37239/about

The Canadian Advanced Technology Alliance (CATAAlliance) is Canada's One Voice for Innovation Lobby Group, crowdsourcing ideas and guidance from thousands of opt in members in moderated social networks in Canada and key global markets. (No Tech Firm Left Behind)


Contact: CATA CEO John Reid at jreid@cata.ca or 613-236-6550