Accelerating the growth of Canadian technology companies:
November 29, 2007

The CATAAlliance and the Technology Marketing Resource Centre (TMRC) are pleased to join forces in offering a webinar series designed specifically for entrepreneurs and leaders of emerging companies in the Canadian technology space. Join us each month as we explore topics of vital interest to growing Canadian tech companies.

We are pleased to announce our third session:

Building a Better Business Model
When: Thursday, December 6, 2007, 12:00 EST
Featuring: Andrew Maxwell of the Canadian Innovation Centre
Register: online
There is no cost to attend
Sponsored by:

While technology innovations can drive new business opportunities, it is the ability to turn them into scalable and profitable business models that makes the difference between success and failure. Participants in this webinar will be provided direct access to experts who will help identify how a business model is developed and provide a number of examples.

Who are you?
  • CEO or senior manager of a young or mid-life Canadian technology company
  • Entrepreneur
What are your growth challenges?
  • Access to financing?
  • Finding the right business model?
  • Growing sales?
  • Gaining access to foreign markets?
Where can you go for help?

The Ready, Set Grow webinar series will provide you access to an indispensable resource base through the Technology Marketing Resource Centre (TMRC), and will help you accelerate growth by accessing real-world experience, knowledge, tools and information.

Each one hour webinar will feature noted subject matter experts and successful Canadian technology entrepreneurs who will share their knowledge and experience. There is no cost to attend, but space is limited and advance registration is required. Sessions are accessible over a standard web-browser.

Attendees will receive access to the Ready, Set, Grow Resource Guide, which captures the content of the series.

Previous webinars:
Need-to-Know: Using Practical Market Research To Get Inside Your Customers' Heads
Achieving Rapid Growth: Overcoming the Obstacles

The webinars focus on critical issues facing growing technology companies, including:

Building a better business model
Securing financing for growth
Researching and understanding your target market
Demystifying and utilizing government programs
Maximizing results from your marketing dollars
Penetrating foreign markets
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