TechNOW with RDP President, Brian Cookson: Customer & Culture to Drive Successful Enterprise
November 10, 2014
TechNOW with RDP President, Brian Cookson: ...youtu.be
CATA CEO, John Reid, interviews Brian Cookson, the newest member of the CATA National Leadership Council, on key guidance to help advance entrepreneurial success in Canada.
Brian has been President of RDP Associates Inc. since its inception in 1988, a firm that assists company obtain funding for Innovation, government grants, SR&ED tax credits and other tax credits.
RDP also operates in the UK and the US, which provides international perspectives
Over the years RDP noticed a very poor success rate of companies developing and commercializing new products. Companies rarely have a formal strategy, and certainly lack process, tools and techniques.
The response has been services and guidance in areas, such as
- Setting an Innovation strategy
- Implementing innovation management processes, tools and techniques
- Market research for new products and customer feedback
- Innovation readiness and maturity assessments
- Implementing an Innovation management standard, similar to an ISO standard
Mr. Cookson will be actively helping CATA advance its mission and mandate.
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