Ottawa, October 23, 2008…Canada's largest high tech trade association, CATAAlliance, will demo its Web 2.0 (aka the Bedouin office) at the upcoming GTEC Trade Show and Forum (October 28-30, 2008, Westin Hotel, Ottawa).
GTEC is considered Canada's most significant Convention on the use of technology to improve government services and operations. The GTEC 2008 focus is appropriately focused on 'Making the Shift to Government 2.0.'
"Work is not a place anymore -- it's a thing you do," says CATA President John Reid. "With the new relationship-building capacity of the Web, and enhanced and affordable tools for mobile workers, we can be 'at work' anywhere."
The term Bedouin Office was first coined by writers in San Francisco entrepreneur Greg Olsen, who described local 'digital nomads' as "Bay Area Bedouins'. Tired of pouring his start-up money into new office headquarters, Greg focused on a service-based and full mobility infrastructure using laptops and cell phones, allowing people to set up shop wherever there is an Internet connection.
According to CATA Webmaster, Alice Debroy, "Going Bedouin is not something you just jump into - you have to be able to support all the usual business functions, like marketing, email blasts, and information sharing. For the past eight months we have had a team of experts guide us in creating the next generation of the Web 2.0 office or Going Bedouin. Our team focused on service-based infrastructure options, including the use of social networks to drive office productivity. It is a well known fact that software is increasingly moving from a product that you buy to a free service that you go to on the web, the software-as-a-service model."
Bedouin Office Advantages:
"This is definitely a case of 'less is more," added Reid. "This is very different from the older concept of home worker. The Bedouin Office gives much more mobility, and puts you in control of when and where you work. Our recipe is proving to be highly successful".
CATA Recipe for Going Bedouin
Reid concluded, "Going Bedouin makes CATA a model user of these best-in-breed technologies -- but it's not really about the technologies. It's about changing the process of work, and the way you do things. Technology is the enabler; it's up to us to show people how their lives can change."
CATAAlliance wishes to recognize the guidance and support /or technologies integral to Going Bedouin: Rogers Communications, MTS Allstream, Igloo Inc., Cisco, Skype, Centrepoint Technologies, Marquis, Algonquin College, Babytel, Iotum, Facebook, RIM, itincanada.ca, Viadeo, Linkedin, Helix Commerce International, Behan Webster Inc., Access Group, Eagle.ca, Telfer School of Management at the University of Ottawa, Bell Mobility, Got Marketing, UTube, MagicJack, ZIM, and Keshet Inc.
++ Action Item:
Companies interested in being part of the Bedouin Office Technology & Solutions Showcase should contact email@example.com with Technology Showcase in the Header. We will be promoting technologies and solutions to Canadian and International markets using email marketing campaigns to extensive databases, social networks and media, and other outreach resources.