CATAAlliance and the Mobile Health Advisory Board welcome Bayer as their newest member
October 10, 2013

Ottawa, October 10th, 2013 - The Canadian Advanced Technology Alliance (CATAAlliance) is pleased to announce that Bayer Inc. has become its newest corporate member, and a founding member of the new Mobile Health Advisory Board.

"Bayer is a global enterprise that works in the vital areas of health, nutrition and high-tech materials around the world," says CATA President John Reid. "We are thrilled to have one of the world's most recognized brands engage CATAAlliance to build relationships, find partners, collaborate with other stakeholders; and advocate for greater use of mobile technology to enhance the quality of health care services delivered to Canadian citizens and drive cost efficiencies throughout the healthcare system."

Dr. Shurjeel Choudhri, Senior Vice President and Head, Medical and Scientific Affairs, Bayer Inc., adds that "CATA is a recognized leader in advancing innovation, collaboration, research, and forums in Canada's technology sectors. Bayer's mission is Science For A Better Life - the company develops innovative products, breakthrough treatments and healthier alternatives to improve the quality of life for Canadians. We are proud to be a founding member of CATA's newly created Mobile Health Advisory Board."

Reid concluded, "Our relationship and sharing of expertise creates an ideal synergy for helping advance productivity gains and service quality in Canada's health sector."

In addition to founding the Mobile Health Advisory Board, Bayer will also have seats on CATA Boards & Advisory Councils, such as: National Advisory Leadership, Public Safety, Mobile Health Care, Women in Technology, and Shared Services. More information about the CATAAlliance is available on the Internet at www.cata.ca.

For more information about Bayer, visit www.bayer.ca.

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CATAAlliance

The largest high-tech association in Canada, CATAAlliance matches businesses with opportunities across almost every sector, so that we can all do business together. Reaching out from Canada, CATAAlliance members are connected with investment and partnership opportunities with the major global companies.

Contact: John Reid, President & CEO, CATAAlliance at jreid@cata.ca