As preliminarily defined in the Global Sourcing Action Roadmap (see below for more details), summit attendees will be asked to further define the strategies, challenges, and opportunities required to implement the Advantage Canada Campaign with a particular focus on developing the Canadian Brand.
"Nova Scotia - and Canada in general - is gaining prominence as an outsourcing destination of choice," said Stephen Lund, President and CEO of Nova Scotia Business Inc. "In order to continue this growth, we must define a Canadian brand that interests global business leaders, accurately depicts our national and regional advantages, and ultimately helps strengthen awareness of Canada as a place to do business and create new opportunities for all provinces."
This exclusive, invitation-only event is fittingly taking place at Halifax's Pier 21 - a historic national gateway to Canada that served as Canada's 'front door' to over a million newcomers in its almost 50 year history.
"Holding the Summit in Halifax, and especially at the Pier, is wonderfully symbolic of what we're trying to achieve," says Kevin Wennekes, VP Research CATAAlliance and author of the Global Sourcing Action Roadmap. "Those million new arrivals no doubt found Canada to be a land of opportunity and prosperity. Canada benefited immensely from their contributions to our economic and cultural landscape and helped create the advantages we can promote today. And by holding the event in Halifax, we hope to remind our guests that every Province in Canada has a part to play in developing our National Brand and identifying our natural and competitive advantages."
The Summit will be facilitated by The Access Group using their unique 'kitchen table' format: whereby a moderated table of notable and recognized subject matter experts set the stage for discussions that identify the burning challenges, opportunities and obstacles in defining the Canadian Brand. Break out groups, comprised of the entire assembly, are then formed to address a specific issue and define solutions which are shared and ratified in final plenary session. From these, an Action Plan will be formulated and published shortly after the event.
Some of the areas preliminarily identified for discussion and information exchange include:
Participants at the discussion leader table will consist of representatives (ideally recognized authorities in understanding the challenges and opportunities facing Canada's Global Sourcing environment) of those organizations accepting a Supporter role.
Support - Participate - Lead
Participation in the Summit will be available through invitation only as issued through its supporting organizations. Support opportunities are available and open exclusively to provincial and federal governments/agencies and regional and industrial associations. While corporate sponsorship is not sought, private sector participants will be actively recruited as their input into the Canadian Brand is critical. Organizations that wish to support the Summit and thereby ensure their province/region is well represented, and who can secure local representatives from Industry, Government and Academic groups to attend, please contact Kevin Wennekes at email@example.com.
A limited number of non-supporter affiliated invitations are available - contact Kevin for details.
CATAAlliance & NSBI Supporting Balanced Viewpoint Summit on Multisourcing
On the day before the Advantage Canada Summit, join over 200 delegates and 21 executive-level speakers from the U.S. and Canada at the Wu Conference Centre on UNB campus in Fredericton for the Balanced Viewpoint Summit on Multisourcing.
Supported by and featuring speakers from both CATAAlliance and NSBI, a key focus of the Summit will be on how the knowledge of outsourcing options has radically been altered by the successes and failures over the last five years and how the lessons learned from these experiences provide the framework for discussing a multisourcing lifecycle for vendors, organizations seeking benefits from outsourcing, and the benefits afforded by the multisourcing spectrum of service delivery options.
Frank Hart, president of EDS Canada is the Summit's keynote speaker and New Brunswick's Premier Bernard Lord is scheduled to participate in the day's luncheon. Confirmed participating organizations include Aithent, BMO Bank of Montreal, Branham Group, Centerbeam, CGI, Comprehendex, Deloitte, DeltaWare, IBM, IDC, Keane, MphasiS, Nearshore Atlantic, Strategic Motion, Xerox and xwave.
In an exclusive offer available only to CATAAlliance members and attendees to the Advantage Canada Summit, Balanced Viewpoint organizers are offering a 15% discount on the registration fee.