mLab Canada teams up with CATAAlliance to Accelerate Start-Up Success in New Brunswick
June 22, 2016



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“CATAAlliance aims to help further develop and launch mLab Canada; mLab Canada will be the Atlantic region’s inaugural Mobile Applications Laboratory for Public Safety, Security, Sustainability & Health.”


Fredericton – The Canadian Advanced Technology Alliance (CATAAlliance) has selected mLab developed by Stellar RHL as a partnership focus for its summer 2016 “ Business Acceleration: Customers, Markets, and Media Outreach initiative,“  a welcome infusion to the downtown core of Fredericton, NB.


As CATA CEO John Reid states, “Through cooperation, mentorship, and sharing of resources, one plus one often equals three or more. Our big goal is to forge alliances with HUBS across Canada in order to help their start - up companies boost competitive edge and marketplace success, and we have the resources to do so”.


CATAAlliance often uses the metaphor of “plug in” to describe their value add to existing start – ups and leverages the power of networking to connect forward thinking, innovative members with entrepreneurs needing an additional kick – start.


The City of Fredericton has long been known as an innovative hub of Canadian business, and can boast many successful ventures such as Radian6 or SalesForce.com originating in the Knowledge Park district.


Stairs.jpgGary Stairs, CEO, Stellar Learning Strategies discusses mLab (video)


According to Stellar RHL CEO, also a member of CATA’s Innovation Leadership Council,  Gary Stairs, “mLab is a physical space or hub where mobile technology entrepreneurs and related service organizations can access the tools, expertise, and support networks necessary to develop solutions and build new businesses. mLabs carefully vet entrepreneurs and select those with the most potential to receive a host of targeted services such as business and technical training, mentoring, and access to capital.”


Stairs noted “young companies are particularly vulnerable during the startup phase of operations, especially in Atlantic Canadian markets where critical services may be scarce or prohibitively expensive. The incubator model is a proven strategy to accelerate the maturation of technology entrepreneurs and increase the likelihood that their ventures will be profitable. As far as we know, this would be the first facility of its kind in this region”.


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