The innovation motivation -- how do you sell to customers whose prime heartburn is “how do I innovate fast enough?”
June 17, 2008

Making the ‘Innovation Sale’
 
Selling: today’s priority for CEOs.  Innovation: a top concern of your clients and prospects. 
 
A tightening business climate has driven “sales productivity’ to the top of the CEOs’ list of concerns.  Your prospects – faced with global competition – are turning to innovation as a lever.  How do you sell to customers whose prime heartburn is “how do I innovate fast enough?” 
 
In a business world dominated by change, what do you need to do to provide value to customers with an ‘innovation fixation’?  What do we need to know about the changing dynamics of our customers?
 
In 2009, the biggest risk facing our customers is innovating  --  changing their business models. Whether you are targeting healthcare or financial institutions, all of these sectors need to change their internal infrastructures in order to grow market share and reduce their costs.
 
The sessions are uniquely designed by CATAAlliance and  powered by The Access Group to help technology and consulting groups to come together in a unique peer-to-peer conversation to discuss ‘beyond the ordinary’ what new strategies can we put in place in order to help our customers transform their business?
 
Your participation will enable you to:
- Network with executives who are selling into your prospective and existing customers
- Uncover hidden strategies that will enable you to break into your target customer base
- Share ideas in how to create best practices beyond regular ‘good execution’ or ‘good listening skills’
 
Please pick the kitchen table conversation which best aligns to your sales target and register for the limited seats we have available. Please note this is invitation only to VP of Sales, VP of Marketing, VP Business Development and Practise Executives.
 
 

Register using the emails below for particular sessions:

Green
ITInnovating Canada.
How do we sell ‘Green’ Technology /consulting services?
Michael O’Neal, President of IT CanadaWednesday,
June 25th,
9:00 -10:30am
Innovation Centre
120 Bloor Street East
Toronto, ON M4W 1B7
greenitstrategysession@access-group.ca
 
Oil & Gas
Business Transformation-
How can we create a breakthrough in the Oil & Gas sector by getting them to outsource the non-core activities?
Jean Jerome Baudry, the founder and CEO Cybernomics
Tuesday July 8th,
9:00- 10:30am
Conference Call
oilandgasstrategysession@access-group.ca

Healthcare Transformation in Healthcare;
How can we help healthcare transform its business processes
Wayne Mills
Previous CIO of Trillium Healthcare
Thursday
July 17th, 8:30 – 9:30am
Innovation Centre
120 Bloor Street East
Toronto, ON M4W 1B7
healthcarestrategysession@access-group.ca

Industrial
Helping Industrial Organizations with implementing innovation. Who’s making progress and how?
Cindy Gordon PH.D, CEO Helix Commerce
Wednesday July 23rd 9:00- 10:30am
Innovation Centre
120 Bloor Street East
Toronto, ON M4W 1B7
industrialstrategysession@access-group.ca

Financial Services
Innovating in CDN Financial Institutions through Enhancing the ‘User Experience’
Craig Smith
VP Xenos
Tuesday August 5th
9:00- 10:30am
Innovation Centre
120 Bloor Street East
Toronto, ON M4W 1B7
financialservicesstrategysession@access-group.ca
 
Contact us to find out more on our calendar of events or by calling us at (519) 577-1826