June 20 Webcast on Technology Platform Ecosystems
June 15, 2006

CATA is partnering with America's principal information industries association, the Software & Information Industry Association (SIIA) and TripleTree to bring to Canada a highly informative and popular series on Software as a Service. The first webcast is on Tuesday, June 20th, and we have arranged special pricing of only US$30 for CATA members (v.s. the regular price of US$89).

The first webcast is titled Partnership Ecosystems and the Strategic Implications of R&D Technology Platform Alliances. It will be held Tuesday, June 20th at 11:30 am (CT), 12:30 pm (ET), and 9:30 am (PT).

This one hour webcast will feature guest speakers:

Scott Hebner, Vice President, ISV & Developer Relations, IBM
John Roberts, Chairman, CEO & Co-Founder, SugarCRM
Steve Fisher, Vice President, AppExchange, salesforce.com

Enterprise applications delivered as a service are quickly aligning around six technology platform "ecosystems." The webcast Partnership Ecosystems and the Strategic Implications of R&D Technology Platform Alliances will look at how cost, scalability, user satisfaction and access to markets are driving many decisions that both providers and buyers of SaaS solutions are confronting. From the perspective of liquidity, the selection of the right ecosystem partner also plays a role in both capital raises and strategic exits. The session will review the six ecosystems and the three leading vendors will share their perspectives on enabling innovation within their platform and where R&D investments can offer the greatest return.

CATA members pay US$30 instead of the non-SIIA rate of US$89.

To register, go to: https://www.siia.net/events/prereg.asp?eventid=581
and enter Promo Code of PRMCATA in the appropriate box on the screen to obtain the $30 US Dollar special pricing.


We look forward to your participation next week.

Best regards

Barry Gander
EVP CATA


About TripleTree, LLC
TripleTree is a leading investment banking firm dedicated to meeting the needs of technology, business services, and healthcare companies. Specializing in M&A and private placements, the firm represents growth-oriented companies in pursuing strategic alternatives that drive premium valuations. Unlike most investment banking firms, TripleTree brings a unique approach to advisory services through strict industry focus and extensive commitment to research. Such a commitment has allowed TripleTree to build an investment bank focused on identifying and delivering strategic solutions that enable shareholders and business executives to maximize the value of their firm in a dynamic and rapidly changing marketplace. TripleTree professionals have over 70 years of combined senior executive operating experience in building technology, healthcare, and financial companies. The firm, with offices in Minneapolis and San Diego, has closed over 100 M&A transactions and more than 50 private and public financing transactions. To learn more about TripleTree, please go to www.triple-tree.com.
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About SIIA
The Software & Information Industry Association is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. More information on the SIIA can be found at:
http://www.siia.net/


About CATAAlliance: The business network
The Canadian Advanced Technology Alliance (CATAAlliance) is the biggest business development association for producers and users of advanced technology. The only organization representing all sectors of the economy, CATA's umbrella of special-interest, municipal, provincial and allied organizations directly reaches 20,000 technology executives and an additional 22,000 technology users. Dedicated to making Canadian organizations world-class makers and adopters of technology, CATA creates strategic partnerships, strengthens communities and networks, and promotes supportive public policy. For more than a quarter of a century CATA has been stimulating growth, driving commercialization and growing the advanced technology export industry for the Canadian economy. More information about CATA can be found on the CATA Web site:
http:// www.cata.ca

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