McGill is “right on” by introducing this type of program, according to John Reid, president of the Canadian Advanced Technology Alliance (CATA). “Customer relations and business development is critical given the state of the industry now,” he said.
Professionals with this type of skills set would be highly employable, according to Reid. Understanding customer relationship management, the metrics of the Internet and how to use new tools and resources to better understand your customers are crucial skills, he said.
"If you are part of the high-tech workforce, I think it's pretty critical to have some skill in understanding the Googlenomics," said Reid.