$250K in Subsidies Available Through CATA For Accessing China Markets
May 21, 2009

$250K in Subsidies Available Through CATA For Accessing China Markets
Canadian Advanced Technology Alliance

$250K in Subsidies Available Through CATA For Accessing China Markets

Ottawa, May 21, 2009 – With a recent confirmation from the Global Opportunities for Associations (GOA) program that CATAAlliance's $140K funding application has been approved, combined with planned delegations to Wuxi as offered through the CATA-China business portal, CATA will be making almost $250,000 in subsidies available to Canadian companies seeking to access Chinese markets in 2009.

The GOA provides up to $150,000 per year to associations who complete the rigorous application process to demonstrate that they are undertaking international business activities in strategic markets and sectors for the benefit of the entire industry.

"In our current economic crisis, technology companies must implement global strategies to grow or maintain their businesses,"says John Reid, president of CATAAlliance. "As a technology association, one of our roles is to facilitate access to funding that will support the global business development efforts of our members and our industry."

By reducing the barriers associated with doing business in China, CATA's funding programs will increase the sales of member companies, generate new and exciting market intelligence, improve market access, and increase Canadian exposure to international clients. The funding not only helps reduce core costs for trade show floor space, but offsets travel and accommodation expenses as well.

"China has limitless potential for many sectors of the technology industry, but the perceived barriers can cause Canadian companies to shy away," says Kevin Wennekes, CATA's VP Research and Canadian executive champion for China. "The funding and projects we have planned will drastically lower both the cost and risk of exploring and doing business in China."

The GOA-funding approved projects are part of CATA's greater business development strategy for China which includes the Canadian—Chinese Business Portal where numerous incentives such as financial assistance, salary caps, free office space and accommodation, training, and tax rebates are also available.

++ Action Item: To take advantage of this funding and the business development opportunities that are resulting out of CATA's relations with China, please take a moment to submit your e-Profile. Completing this short, online form will allow CATA to assess and facilitate your ambitions for this critical market.

Highlights of Upcoming CATAChina initiatives – respond now to secure your early participation!

Canadian Delegation Tri-city Tour: June 19-26
A delegation of 15 companies will be invited to join a CATA-led mission to three cities: Shanghai, Nanjing and Wuxi. See details here: http://www.cata.ca/Media_and_Events/Press_Releases/cata_pr05130902.html

The 12th China Public Security Expo (CPSE) Canadian Pavilion, Shenzhen:
The CPSE is the largest and the most authoritative security show in the world. Established in 1989, the CPSE covers over 70,000 sq.m with 3,300 booths, over 950 exhibitors from 30 countries, and attracts more than 100,000 visitors from approximately 90 countries and regions and 10,000 visitors from overseas. The CPSE Chairman spoke at a CATA event in 2008 and will be offering Canadian experts an opportunity to present in the Expo conference series. This event strengthens CATA's security mandate.

P&T/Wireless & Networks Comm China 2009 Trade Show and Delegate Mission, Beijing:
This tradeshow is one of the most influential International ICT events with key players from around the world all under one roof in China – one of the world's fastest growing economies and most important ICT markets. CATA members will engage in face-to-face contact with key industry and government decision-makers, source sales agents and distributors for the China market, enhance profile and brand, showcase new products, and undertake competitive analysis.

China International Optoelectronic Expo Canadian Pavilion
In partnership with the Canadian Photonics Consortium, Canadian companies will have an opportunity to exhibit at the CIOE: China's largest optoelectronic industry trade show. The Canadian Pavilion will be of interest to companies with leading edge innovations in optical communications, laser and infrared technologies, optical displays and LED semiconductor lighting technologies, optics instruments and components, solar photovoltaic products and optoelectronic products.

Chinese Delegation to Security Canada Central
CATA will host a delegation of Chinese security technology business leaders at the Security Canada Central 2009 Conference at the Toronto Congress Centre on Oct. 21 – 22, 2009. CATA will partner with the Ministry of Public Security of China, China Public Security Association, and the Canadian Embassy. This partnership will see participation from senior Chinese government officials and industrial leaders to experience advanced Canadian security technologies and to promote export of Canadian security products and services to China.

Research on China First Responder ICT Technology Use
The purpose of this research will be to better understand the ICT technology use and gaps for first responders in China. Building on a previous CATA study conducted in Canada, this study will be rolled out to a select sample key Chinese first responder government leaders to determine ICT technology use and needs. It will identify potential technology gaps which Canadian companies can seek to fill as well as current providers of similar technologies within China for distribution and partnership opportunities for Canada.

For more information, contact Kevin Wennekes at kwennekes@cata.ca.