Networked Vehicle Workshop, June 15-17th: Gartner: Wireless connectivity to be one of the main focuses for vehicle manufacturers by 2012
May 11, 2009

Canadian Advanced Technology Alliance

Gartner: Wireless connectivity to be one of the main focuses for vehicle manufacturers by 2012

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Please confirm your interest in participating in the Networked Vehicle Workshop, June 15-17th at the BMW-CU-ICAR facility.

NVF Executive Session in June to develop network connectivity model for auto sector -- "By 2012, the majority of vehicle manufacturers will concentrate product development efforts for mature markets on enabling wireless data connectivity in more than half of their next-generation cars", says Thilo Koslowski, Vice President and Automotive Practice Leader at Gartner, Inc. "The automotive industry must explore new ways to generate consumer interest, product differentiation and revenue opportunities and in-vehicle data services, in particular, represent a significant chance to accomplish this." Mr. Koslowski continues that during the past two years, consumer awareness and interest for such technologies and applications has grown significantly in mature automotive markets and that the automotive industry has to develop the right offerings now in order to be prepared for growing demand."

Mr. Koslowski's views were sought for an elite mid-June workshop at the BMW/CU-ICAR facilities in South Carolina, where peers in thought-leadership from companies such as Cisco, Intel, HP, QNX, and CA will participate. The leaders at the Networked Vehicle Foundation workshop will share original research on critical areas like standardization, mobile enhancement, social networks and auto cloud computing.

Mr. Koslowski's key findings indicate that the automotive industry must explore new ways to generate consumer interest, product differentiation and revenue opportunities. The continued rise of connected consumer devices, such as smartphones and mobile Internet devices (MIDs), will increase consumer expectations for always-on data availability throughout their work and home, and when being mobile - including when driving. Furthermore, the automotive industry's ability to differentiate mass-market vehicles based on performance and handling will be limited from this point on, because of environmental and economic concerns, as well as the rise of electric vehicle offerings.

Mr. Koslowski says that automotive companies will increasingly build in-house expertise to offer connectivity solutions on a growing number of cars and will work with other partners to offer holistic offerings that connect consumers' broader transportation needs with the home, the office and when being mobile.

The mission of the Networked Vehicle Foundation is to visualize the next generation of networked vehicles and to quantify future technology and services needs in a transformed multi billion dollar automotive sector. The Workshop is being held June 15 - 17th in Greenville, South Carolina. Those interested in obtaining the agenda or applying for participation status in "The Network Challenge" workshop on the Networked Vehicle, should contact Emily Boucher, Executive Manager, Networked Vehicle Foundation: eboucher@networkedvehicle.org