Going Bedouin: Best of breed technologies combined
to drive productivity and partnership benefits for
Ottawa, May/June, 2008…Canada’s largest high tech trade association,
CATAAlliance, announced the launch of its "Going Bedouin” program as
part of a full-mobility business infrastructure model.
“Work is not a place anymore -- it’s a thing you do,” said CATA President
John Reid. “With the new relationship-building capacity of the Web, and
enhanced and affordable tools for mobile workers, we can be ‘at work’
The term Bedouin Office was first coined by writers in San Francisco
entrepreneur Greg Olsen, who described local ‘digital nomads’ as
“Bay Area Bedouins’. Tired of pouring his start-up money into new
office headquarters, Greg focused on a service-based mob infrastructure.
Now, like their namesake Bedouin who roam looking for green pastures,
the new digital Bedouins carry laptops and cell phones, and set up shop
wherever there is an Internet connection.
Reid said the Bedouin Office would give CATA’s members a number of
-- Speed: Our staff will be able to respond even faster to member
requests, because their office will always be with them. We will never
be off-line; even when we’re in different cities we will be able to
send messages and documents.
-- Responsiveness: We can get closer to our members, because
we can visit them without paying the penalty of being away from
work. Efficiency: We have extended out productivity, because we
have broken down the barriers between ‘at work’ and ‘in the office’.
You can work whenever you want to.
-- Core Value Focus: Going nomad takes your attention away
from infrastructure issues and allows you to focus on the core
value you deliver.
“This is definitely a case of ‘less is more’,” added CATA EVP Barry Gander.
“Its very different from the older concept of home worker. The Bedouin
Office gives much more mobility, and puts you in control of when and where
you work. It gets you out of your cubicle and out of your routine. You’re
going to spend one-third of your life working: would you rather spend it in
an office or working anywhere you want? For many businesses, it comes
down to being able to answer the question ‘why are you going Bedouin?,
with the simple statement: ‘because we can’.”
CATAAlliance President, John Reid, said, “Going Bedouin is not something
you just jump ‘into - you have to be able to support all the usual business
functions, like marketing, email blasts, and information sharing. For the
past six months we have had a team of experts guide us in creating the
next generation of Going Bedouin. Our team focused on service-based
infrastructure options, including the use of social networks to drive office
productivity. It is a well know fact that software is increasingly moving
from a product that you buy to a free service that you go to on the web,
the software-as-a-service model.”
He added, “The daunting challenge was to find, test and integrate best
of breed software tools, technologies and related resources. Our
recipe is proving to be highly successful.”
CATA Recipe for Going Bedouin
• laptop computers and cell phones for team members
• high speed portable internet with Wireless connectivity
• Talkswitch for smart telephony, bundled with zero cost VOIP options
• one mail address and pick up location
• content management web site with web analytics, RSS feeds,
integrated with social ‘productivity’ networks
• third party email broadcasting, virtual fax, listserv, video production
• offsite backup of data with appropriate security measures
• employee collaboration platform for document sharing, calendars,
wikis and Group Chat
• accounting and payroll automated, off site and paperless
• one or more work spaces with CATA research partners
• team members who value simplicity, agility and self-sufficiency
Reid added that “going Bedouin makes CATA a model user of these
best-in-breed technologies -- but it’s not really about the technologies.
It’s about changing the process of work, and the way you do things.
Technology is the enabler; it’s up to us to show people how their lives
Best Ideas Rewarded
CATAAlliance has also announced a Cash Reward of One thousand dollars
for suggestions on how to take the Bedouin Office to the Next Level.
Reid concluded, “We are looking for additional technologies, resources and
approaches that will further strengthen the concept. And we want to
reward the winners who contribute to helping strengthen our business model.”
++ Action Item: Please submit your Bedouin Office ideas and contact
details to email@example.com with Bedouin in the Header.” Winners will be
selected by members of our implementation team.
CATAAlliance wishes to recognize the guidance and support /or technologies
integral to Going Bedouin: Rogers Communications, MTS Allstream, Igloo,
Cisco, Skype, Centrepoint Technologies, Marquis, Algonquin College, Babytel,
Iotum, Facebook, RIM, itincanada.ca, Viadeo, Linkedin, Helix Commerce
International, Behan Webster Inc., Access Group, Eagle.ca, Telfer School of
Management at the University of Ottawa, Bell Mobility, Got Marketing,
UTube, MagicJack, ZIM, and Keshet Inc.
++ Action Item: Companies interested in being part of the Bedouin
Office Technology & Solutions Showcase should contact firstname.lastname@example.org
with Technology Showcase in the Header.
We will be promoting technologies and solutions to Canadian and
International markets using email marketing campaigns to extensive
databases, social networks and media, and other outreach resources.