Canadian tech association offers on-demand video to foster business success: IT Business: Brian Jackson Reviews
April 23, 2009

 

A Canadian business technology interest group launched a subscription-based, on-demand video service via the Web on Monday.

Ottawa-based non-profit CATA Alliance is the largest hi-tech membership association in Canada. It's new video serviced dubbed CATAnet TV On-Demand Service has hit the Web, offering one channel and four videos, with more channels and content on the way soon.

The on-demand Web video is part of CATA re-vamping its services to take advantage of Web 2.0 technologies, says CATA CEO John Reid. He equates the offering to an on-demand specialty TV channel.

“Look at your Rogers TV. If you're interested in golf, you subscribe to Golf TV,” he says. “We're going to offer a channel that's an education tool to advance training and the messaging of the alliance.”

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