Register for the CATA Sales Compensation Survey Today to Attract and Retain Talent
April 20, 2016

compensationsurvey3.jpg++ Call to Action: Register for the CATA Sales Compensation Survey Today by contacting David Johnston, a member of the CATA Leadership Council and President of Sales Resource Group Inc. at 416-805-0208 or djohnston@salesresourcegroup.ca


CATA’s mandate is to be the voice of, lobby for and facilitate innovation and improve the competitiveness of Canada in domestic and global technology markets. To quote their website:

“In today's knowledge-based economy, the need for hard and often instant information is critical to maintaining an organization's competitive edge and CATAAlliance has been a regular conduit for industry and consumer research that directly impacts on our members' everyday business challenges.

One of the areas that was identified as a challenge for technology organizations was sales. In particular, how to and how much to reward salespeople for selling technology solutions. The landscape in this area is changing as customers shift their buying patterns and as the sales role itself evolves and becomes more complex. There is inherent risk in not aligning your sales compensation plan with your business goals and sales strategies. However, as fewer people are entering the field of professional sales and organizations are expecting more from their staff, it is essential to be able to attract, motivate and retain your best salespeople.

The 2016 CATA Sales Compensation Survey will provide you with the information that you need to keep your program competitive with rivals who are also trying to lure your people and your customers to their organizations. Whether you are a smaller firm or a large enterprise, having a well-developed and market competitive sales compensation plan is critical. Two surveys are being conducted annually, one for SME companies (less than 100 employees) and the other for Enterprise businesses (more than 100 employees). They are priced to make it attractive for CATA members to participate and we want to secure a large segment of the market to enable us to provide accurate, valuable and representative information on market sales compensation.

We encourage you to take action now and register for the survey. The announcement and brochure outlining the surveys and the positions covered is attached. If you have any questions or need clarification, contact David Johnston, a member of the CATA Leadership Council and President of Sales Resource Group Inc. at 416-805-0208 or djohnston@salesresourcegroup.ca .

About CATAAlliance

Interact with your Innovation Peer Group Now http://www.linkedin.com/groups/Canadian-Advanced-Technology-Alliance-CATA-37239/about

The Canadian Advanced Technology Alliance (CATAAlliance) is Canada's One Voice for Innovation Lobby Group, crowdsourcing ideas and guidance from thousands of opt in members in moderated social networks in Canada and key global markets. (No Tech Firm Left Behind) Contact: CATA CEO, John Reid at jreid@cata.ca