Why CATAAlliance is pushing for a Chief Marketing Officer for Canada: Digital trade walls could impact IT services, CBOC says: Rafael Ruffolo: ComputerWorld Canada
April 20, 2011

A new Conference Board of Canada report argues that the federal government needs to lift the restrictions on data flow, services, people movement and technology investment. Plus, why CATAAlliance is pushing for a Chief Marketing Officer for Canada

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John Reid, president and CEO of the Canadian Advanced Technology Alliance (CATAAlliance), said the key to ensuring Canadian businesses can better compete in the global digital economy is all about branding. He said CATAAlliance will be pressuring the federal government to create a Chief Marketing Officer position, which will be tasked with encouraging businesses to adopt and leverage digital technologies.

“I predict a CMO for Canada will be adopted,” he said, adding that he would not be surprised to see the position created within the next 12 months.

A major role for a CMO would be to advocate the importance of broadband adoption and networking infrastructure in Canadian cities from coast to coast. Each city can build to its strengths and the CMO can amplify those strengths, Reid said.

For example, widespread and affordable access to high-speed Internet will allow small and large businesses to create their R&D teams by linking experts around the globe together through telepresence technologies.

“Just as other countries have copied our SR&ED tax credit system, we’re going to have to embrace what others are doing,” Reid said.