Urgent Need for CIOs and CFOs to Make Better Case for IT Spending:
March 28, 2008

Ottawa, March 28, 2008 -- In an environment of potential recession, where the role of IT is pivotal to corporate growth, CIOs and CFOs need to be able to better sell their cases for IT spending to their corporate colleagues, say experts.

"Our surveys show that IT is in the eye of a hurricane of coming change," said Taimour Zaman, Managing Partner, Access Group. "Executives are making plans to change their spending to be best prepared for a possible recession in the US. These plans include cost-cutting. At the same time, IT executives claim that IT is the key growth enabler. Managers are expecting IT to provide the answer to some critical competitiveness issues.

"For the sake of Canadian competitiveness, we need to ensure that CIOs have the most persuasive tools possible when they present their case to enterprise management for enhanced IT."

An upcoming Executive Roundtable called "The ROI on Innovation" is designed to help CIOs and CFOs sell IT investment. The free half-day session features an expert Panel and peer-to-peer exchanges that share 'approaches that work' for presenting the case for IT.

"Making the case for IT spending is on the top of the agenda for all management," confirmed event panellist Sherry Fahim, Director of I&T Portfolio Management for the City of Toronto. "We find that we have to drop the IT jargon and make the business case. No one is pushing this for the sake of IT; it's the value to the business that is important. We also find that 'value' means going beyond the financial returns, to benefits like reducing financial risk and achieving organizational alignment. In the Public Sector especially, we are dealing with non-ROI issues; the bottom line isn't the only thing we have to measure."


The free half-day session of answers, peer discussion and debate will help CIOs and CFOs:

· Sell through the real value and ROI for your IT-related purchases
· Present a more powerful, best practices business case
· Strengthen your technology planning, strategies and results

Panellists at the Roundtable include:
· CIO, Sapphire Technologies Canada
· VP of Store Systems (IT), Canadian Tire
· Director of Technology, Stikeman Elliott LLP
· Director, IT Planning/Risk Management, Globe and Mail
· Director of Portfolio Management, City of Toronto

The Roundtable features keynote speaker Ron Babin, Associate Director of the Ted Rogers School of IT Management

CIOs and CFOs are invited to join IBM Canada, Ted Rogers School of Management Ryerson University, CATA Alliance and The Access Group for:

"SELLING THE CASE FOR INNOVATION"
How to demonstrate ROI for INNOVATION


Please join us for a unique knowledge-sharing symposium, exclusively for senior Canadian executives on

Thursday, April 10th, 2008
8:00am - noon
Second City, 51 Mercer Street Toronto, Ontario

For more information click here: http://www.access-group.ca/cioinvitation.php
To register: CIOexecutiveroundtable@access-group.ca


About the surveys

"Road to Growth Paved By IT" is a survey done by Microsoft Canada and CATA, which found that Canadian IT and business executives at midsize and large organizations ranked the use of technology to improve staff productivity and efficiency as the number-one factor. See:
http://cata.ca/Media_and_Events/Press_Releases/cata_pr01150801.html

The survey "Canadian Executives Take Action in Response to US Economic Downturn", done with the Info-Tech Research Group, found that almost 60 per cent of IT executives surveyed are concerned about the 2008 U.S. economy and are taking action to adapt, including delaying capital expenditures and looking at ways to grow company revenues. See:
http://cata.ca/Media_and_Events/Press_Releases/cata_pr02220801.html