Building business awareness through Social Networks and word of mouth marketing - Expert Briefings Now Available
March 03, 2008

Of special interest to organizations adopting Web 2.0 technologies

March 3, 2008


Across the economy, there is a growing belief that Web 2.0 technologies – blogs, podcasts, interactive web sites, online communities, wikis, mash-ups, and similar innovations – are changing customer and employee expectations. This creates a real conundrum: will investments in these capabilities drive new business or cost savings, or merely drain scarce resources?

To get some answers, CATA and the Access Group recently brought together 80 business leaders for a Roundtable event designed to compare competitive strategies and approaches to the Web 2.0 phenomenon. And our expert writer captured the Roundtable’s thought leadership in a stimulating White Paper.

++ Action Item: we are providing CATA members only with a 16 page Roundtable Paper entitled, “Generating Buzz -- Building business awareness through Social Networks and word of mouth marketing” and, a 22 page White Paper, courtesy of MTS Allstream and Helix Commerce entitled, Making Sense of Web 2.0: New Rules of Work. Please request these Papers from CATA President, John Reid, at reid_john@rogers.com with Social Networks in the Header.

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Organizations interested in Survey and Research collaboration with CATAAlliance should contact Kevin Wennekes, VP Research at kwennekes@cata.ca