Are You Ready for the Australian and New Zealand Marketplaces?
February 20, 2008

Ottawa, February 21, 2008… The opportunities and complexities of Australian and New Zealand markets must be clearly understood by Canadian businesses developing their growth strategies. Are you prepared to respond?

The newly published Australian and New Zealand Guides will assist you in assessing these opportunities.

Australia has an enviable Western-style capitalist economy with a per capita GDP on par with the four dominant West European economies. Robust business and consumer confidence and high export prices for raw materials and agricultural products are fuelling the economy. Australia's emphasis on reforms, low inflation, and growing ties with China are other key factors behind the economy's strength. Drought and strong import demand pushed the trade deficit up in recent years, although the trade balance improved in 2006. Housing prices probably peaked in 2005, diminishing the prospect that interest rates would be raised to prevent a speculative bubble. Business investment has grown by 75% in the past four years.

New Zealand is a small country, with just over 4.1 million people. New Zealand's GDP is approximately NZ$126b in real terms, which equates to a real GDP per capita of NZ$30,600. CPI inflation was 4.0% while unemployment was 3.9%, below OECD average. Over the past several years, New Zealand has become a net importer, driven by the strength of the domestic sector.

CATA has had a multidisciplinary team from University of Quebec (UQO) create comprehensive Guides to Business Development In Australia (98 pages) and New Zealand (93 pages) focused on examining the practical modalities of interaction between Canadian high tech enterprises and these fast growth markets. Research was directed by Professor Tamas Koplyay and co-supervised by CATA EVP, Barry Gander.

If your organization plans to market to, or needs information on this fast growth market, the Guides could be your "success map".

The Guides are divided into multiple Chapters with many hotlinks to information sources. Key topics include:

  • Economy, Trade, and Demographics
  • Business Advantages and Culture
  • Laws and Regulations, including Open Source
  • Market Entry
  • High Tech Market Analysis, for sectors such as, ICT, Pharmaceutical/Biotechnology
  • Other Business Opportunities (Australia): Advanced Manufacturing, Agribusiness, Energy and infrastructure, Financial Services, Health Industries, Minerals and Nanotechnology
  • Conclusion and Appendix on the Trade Commissioner Service.

Get the Guides to Business Development in Australia and New Zealand today - a comprehensive 191 page document, written to respond to CATA's needs analysis Survey of companies doing business in or planning to expand in Australia and/or New Zealand. The Guides contains dozens of useful links and extensive references for further research and analysis.

Action Item:
To obtain the Guides to Business Development in Australia and New Zealand on, please complete the order form.
Cost: $495 plus gst. If you are a member of CATA, the Guide is yours for $95 plus gst.