Opportunities abound in China with CATA's Canadian Pavilions
February 05, 2008

Ottawa – Jan. 11, 2008 - Canadian ICT businesses hoping to capture a Chinese market can create a stronger opportunity and greater brand awareness for themselves by aligning with the Canadian Advanted Technology Alliance’s Canadian Pavilions scheduled to return again this year for two major events: the China International Optoelectronics Exposition and PT/Expo Comm.

As attested to by those companies that participated in CATA’s 2007 Pavilions, the Pavilion experience puts companies in direct contact with tens of thousands of industry players from China and around the world andoffers the opportunity for buyers to examine the latest Canadian technologies.Furthermore, the Pavilion experience provides an ideal, cost-effective andseamless platform for Canadian ICT businesses to generate new business leadsand promote their technologies in a market that might otherwise be unattainableto them.

“The Pavilion is a gateway to newmarkets for many small businesses that would have a very hard time to try ontheir own,” said Mehdi Soghrati, Director, Automation Alternatives. “We will definitely be returning in 2008 as we know that it is only through repeatedexposure and continuing and direct participation in the China market that wewill realize effective and beneficial business development outcomes.”

SHENZHEN, CHINA- Participants at the 9th China International Optoelectronics Exposition (COIE) enjoying the latest in photonics technology near the Canadian Pavilion. (From left to right)- Peter Liao, Sophie Chan, Natthinee, and Wenbo Pan.

PT/Expo Comm 2007 took place Oct. 23 – 27 in Beijing withover 850 exhibiting companies from 33 nations participating in what is billed as the largest and most important international information and communication exhibition in Asia. PT/Expo brought in nearly 370,000 visitors interested in exploring the newest innovations in telecommunications technology – and Canada was of clear interest to many.

“Our participation at PT/Expo gave us the opportunity to meet with current partners and prospects and the opportunity to meet and qualify newones. Our exposure to so many different interested parties in a short time gave us a much better sense of the Chinese market and their specific requirements and business models,” said Ihor Petelycky, CTO, iseemedia Inc.According to survey results onthe success of the Canadian Pavilions by those who participated in them, most respondents indicated an average of 10 to 20 solid new business leads were generated through their participation and 86 per cent of the participants felt these would lead to new sales or partnerships. Every survey respondent also identified the need to continue to participate in the Pavilions.

“Entering the Chinese market takes persistence and CATA’s support allows us to return year after year without spending huge amounts of money. In 2005 we went out and found people tovisit us. This year people found us and that will lead to deeper partnerships as we move forward,” says Steve Robinson, Vice President of Sales, Meriton Networks.

The planning for this year’s Canadian Pavilions is already underway. As part of the ongoing desire to growthe Canadian presence at the China Pavilions, CATA is planning to conduct anational series of information sessions to demonstrate the past successes of the Pavilions and reinforce why Canadian companies interested in China must consider these Pavilions as a critical enabler for doing so.

For further information on how to participate in an information session or one of the Canadian Pavilions, please contact Kevin Wennekes at kwennekes@cata.ca.

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For more information:

CATA
Kevin Wennekes,
VP, Research
CATAAlliance
613-769-8614
kwennekes@cata.ca