Canada's First Mobile Industry Profile
January 30, 2006

Ottawa, January 30, 2006… CATAAlliance is organizing the first-ever public study on Canadian mobile data services capabilities. The study will focus on the current shift from voice to data and video services in the wireless industry. Our objective is to survey the mobile services industry in Canada and assess its capacity to meet current and future market requirements. International comparison will be drawn.

A key part of the Study will be to identify stakeholders in order to produce an index of both content creators and application developers for the purposes of promoting export, investment, partnerships and media awareness. CATA is mobilizing its research and promotional resources in support of the Study, including seeking advice from government partners on areas of priority.

The research team is being led by Jean-Guy Rens, a well regarded author and information-technologies consultant specializing in public policy analysis and marketing assistance for the introduction of new products and services. Mr. Rens is founder and President of ScienceTech Communications Inc.

Mr. Rens notes, "With a 10% annual growth, mobility is the fastest growing segment of the Canadian telecommunications industry and more than one Canadian over two has a cellular phone. But these figures only tell part of the story. As the wireless industry reaches its maturity, the bulk of its future growth lays with data services - not voice services

Mobile Services Industry Study Overview

The objective of the study is to build a profile of the mobile services industry and adjacent industries in Canada and their potential. The goal is to assess the industry's capacity to respond to the current needs of the international market and anticipated needs of the domestic market - in a comparative perspective with the rest of Canada and globally. Special attention will be paid to defining the value chain of the mobile services industry. In fact, the rules of the game are not yet well defined and many issues remain.

The notion of mobile services includes software designed to process computer data (compression, routing, etc.), format mini-interfaces, and manage invoicing systems. The services may be delivered directly online (networks, cell phones, Wi-Fi access, satellite, etc.) or indirectly (synchronization with a computer connected to the Internet). It excludes activities involved with manufacturing mobile terminals and operation of wireless networks.

The study deals with services (applications and content) designed for the following technological devices:

  1. Cellular phones (data activities)
  2. Handheld computers/PDAs
  3. MP3 players
  4. DVD audio and video readers
  5. GPS receivers

Special attention will be paid to the public sector (government, healthcare network, emergency services, etc.) since they are the main producers and users of information technologies. These sectors will be at the forefront of the massive effort that will take place to adapt their offer to take account of this new communications vector.

Case Studies will be used to illustrate the business processes involved in the industry, covering companies such as: Domestic manufacturers, Export manufacturers Domestic system integrators and International system integrators.

Overall the Study will give a precise idea of the future of mobile data services in Canada, in terms of: technological and market trends, Canadian niches of excellence and major market barriers and opportunities.

++ Call to Action
Companies and/or organizations with an interest in participating in or sponsoring the Sector Profile should contact John Reid or Jean-Guy Rens.

"Sponsors' representatives will be consulted at each step of the process and will be invited to attend interviews with key players," concluded Mr. Rens.

About CATAAlliance
For further information
John Reid
613-236-6550
johnreid@attglobal.net

About ScienceTech Communications
For further information
Jean-Guy Rens
514-284-0330
jgrens@sciencetech.com

* Mobile Data Services will include the following categories: Contents Creators and Owners, Contents Aggregators, Applications Developers, Software Programmers, and Solutions Integrators.