CATA Alliance - Governing Council


Dr. Cindy Gordon
CEO and Founder
Helix Commerce International  


Dr. Cindy M. Gordon is currently the Founder and CEO of Helix Commerce International Inc., (, a company specializing in business innovation and growth acceleration strategies. Helix clients include companies like: Amdocs, Astra Zeneca, Bell Canada, EDS, CIBC, Grand & Toy, IBM, Microsoft, MTS Allstream, Royal Bank of Canada, Rogers, SAP, Siemens, Tridel, Xerox and not for profit: Canadian Cancer Society, George Brown College and World Vision. Her company specializes in helping companies innovate more rapidly by identifying, developing and executing new market growth models. Helix also uses advanced forms of growth acceleration practices and toolkits to support: mergers and acquisition, transformational change, customer channel optimization, and knowledge network ecosystem stimulation with their expertise in Web 2.0 and social mediated business models.

She has also recently founded 2beVirtual (, a company specializing in helping F500 companies apply Virtual Worlds to their business models to meet future consumer interaction demands for rich media and highly interactive experiences.

Prior to founding Helix, Ms. Gordon was a Partner with XDL Intervest a Tier One Venture Capital Firm. At XDL Intervest, she was responsible for helping early stage eCommerce and web-centric business models secure venture financings. Companies she held Board Director or Advisory positions included: CompanyDNA sold to Panorama Software after a successful financing of over $15M in a Series B round, Got Marketing, a small business email marketing automation campaign software solution in North America powered by Yahoo, and Novator Systems, a leading eCommerce Retail outsourced solution provider.

Prior to XDL Intervest, she held senior partner roles with Accenture. Cindy was a Global Practice Leader in their eCommerce, CRM, and Knowledge Management Practice, and was also the Practice Partner for change and strategy for the communications and high-tech sectors for the North East in North America.

Other senior executive roles included: Senior Director and General Manager for Xerox, Senior Global Director for Nortel Networks and a Vice President with Citigroup.

Ms. Gordon is a frequently published author of numerous publications on the new economy, knowledge management and eCommerce. She has collaborated and written six books: "Chief Knowledge Officers in the New eEconomy" , "Knowledge: The Great Business Challenge," Negócio Editora, "Knowledge Management: Classic and Contemporary Works", Realizing the Promise of Corporate Portals, Winning at Collaboration Commerce: The Next Competitive Advantage. Her most recent book, Why Buy the Cow (Jan 2008) written with the CEO of Webex, looks at the future of Software as a Service and the impacts on the revolution of the OnDemand economy on changing work. She is currently working on a new book on the future of social mediated technologies and Virtual Worlds to be released in Jan 2009.
Ms. Gordon is/or has been a board director / advisor to a number of high technology companies including: Allaris, Bubble Labs, Company DNA, CQUAY, Got Marketing, Medworxx, Novator Systems, Pinpoint Selling, QuickPlay Media, SnipeNetworks; Talcura, True Context, and View22.

She is also the Founder and Past Chair of the CEO Fusion Center helping early stage technology CEO's mentor each other for growth sustainability. She is also currently the Chair of the CATA Women in Technology Forum (WIT) supporting the Toronto Chapter.

Her not for profit board experiences include: Executive Director, Canadian Stage, Director, The Learning Partnership, President, Toastmasters, Executive Director, Strategic Leadership Forum, University of Toronto, Rotman Business School Mentoring Program, President of Xerox, Womens' Alliance, Director, CIPS, Director EDI Council Network, Director United Way Corporate Fundraising, Chair and Director, First Tuesday. She is very involved in Fighting Breast Cancer, and regularly participates in major fund raising events supporting research. She annually walks the two day End Breast Cancer Walk, supported by Princess Margaret Hospital.

She has been recognized as one of the top 100 innovation and knowledge management experts globally. Cindy also actively participates in international conferences and leadership think-tanks to promote innovation and growth opportunities globally. She is a frequent key note speaker at international conferences and her speech roster is profiled at

Cindy has been recognized by the University of Western Business School for her business, community and board leadership in their new book on Women in the Lead.

Academically, she holds a Doctorate in Innovation, eCommerce, and Knowledge Management from the University of Toronto, and a Masters of Information and Business Management, Bachelor of Administration; and a Bachelor of Education (certified educator), from the University of Alberta.

Cindy is married and has two children. In her spare time, she enjoys playing classical piano, writing, golfing, squash, scuba diving, skiing, and walking.


Governing Council

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