CATA Alliance - Governing Council


Dr. Cindy Gordon
CEO and Founder SalesChoice Inc.,
Founder, Helix Commerce International  

Dr. Cindy M. Gordon is currently the Founder and CEO of SalesChoice, a company specializing in Big Data: Predictive and Prescriptive Advanced Analytics. She is also the founder of Helix Commerce International Inc. , a strategy and innovation consulting firm, where Cindy does thought leadership from writing books and speeches on diverse topics on Technology and Innovation.

Prior to founding Helix, Ms. Gordon was a Partner with XDL Intervest a Tier One Venture Capital Firm. At XDL Intervest, she was responsible for helping early stage eCommerce and web-centric business models secure venture financings.

Prior to XDL Intervest, she held senior partner roles with Accenture. Cindy was a Global Practice Leader in their eCommerce, CRM, and Knowledge Management Practice, and was also the Practice Partner for change and strategy for the communications and high-tech sectors for the North East in North America.

Other senior executive roles included: Senior Director and General Manager for Xerox, Senior Global Director for Nortel Networks and a Vice President with Citigroup.

Ms. Gordon is a frequently published author of numerous publications on the new economy, knowledge management and eCommerce. She has collaborated and written 14 books on topics like: Big Data, Social Media, Collaboration, Portals, etc.

Ms. Gordon is/or has been a partner/board director / advisor/investor to a number of high technology companies including: Allaris, Bubble Labs, Company DNA, CoursePeer, CQUAY, Eloqua, Got Marketing, Kula, Medworxx, Novator Systems, Pinpoint Selling, QuickPlay Media, SnipeNetworks; Talcura, TouchTown TV, True Context, and View22.

She is also the Founder and Past Chair of the CEO Fusion Center helping early stage technology CEO's mentor each other for growth sustainability. She is a National Spokesperson for CATA, and is the Past Chair of the CATA Women in Technology Forum (WIT) supporting the Toronto Chapter.

She most recently was the National Chair for CATA for legalizing equity crowdfunding.

Her not for profit board experiences include: Executive Director, Nightwood Theatre, Canadian Stage, Director, The Learning Partnership, President, Toastmasters, Executive Director, Strategic Leadership Forum, University of Toronto, Rotman Business School Mentoring Program, President of Xerox, Womens' Alliance, Director, CIPS, Director EDI Council Network, Director United Way Corporate Fundraising, Chair and Director, First Tuesday.

She is very involved in Fighting Breast Cancer, and regularly participates in major fund raising events supporting research. She annually walks the two day End Breast Cancer Walk, supported by Princess Margaret Hospital.

She has been recognized as one of the top 100 innovation and knowledge management experts globally. Cindy also actively participates in international conferences and leadership think-tanks to promote innovation and growth opportunities globally.

Cindy has been recognized by the University of Western Business School for her business, community and board leadership in their new book on Women in the Lead.

She recently was recognized for her community leadership in winning the Governor General Award for Innovation (Queens Jubliee Award).

Academically, she holds a Doctorate in Innovation, eCommerce, and Knowledge Management from the University of Toronto, a Masters of Information and Business Management, Bachelor of Administration; and a Bachelor of Education (certified educator), from the University of Alberta.

Cindy is married and has two children. In her spare time, she enjoys playing classical piano, writing, golfing, squash, scuba diving, skiing, walking, hiking and cooking.